Shampoo and dry shampoos are coming in more concentrated formats
Trend - The shampoo industry is becoming increasingly diverse, with brands offering concentrated products in unlikely forms that ensure that brands within this space are appealing to even the most niche consumer interests.
Insight - As consumers increasingly engage with cosmetic and hair care industries, product experience is just as important to them as seeing results. Formats that offer convenience or uniqueness are of interest to people who want to enjoy using a product just as much as they want to see its benefits.
Insight - As consumers increasingly engage with cosmetic and hair care industries, product experience is just as important to them as seeing results. Formats that offer convenience or uniqueness are of interest to people who want to enjoy using a product just as much as they want to see its benefits.
Workshop Question - Consider an alternative format through which one of your products/services can be delivered or presented.
Trend Themes
1. Concentrated Hair Care - The popularity of concentrated hair care products is growing, as consumers show interest in convenient and unique product formats that offer equally impressive results.
2. Waterless Hair Care - A new trend of waterless hair care is emerging, with brands offering innovative powdered products that boast formulas that help to preserve water resources.
3. Specialty Hair Care - Brands are increasingly catering to niche hair care consumers by offering specialized hair cleaning and wellness solutions such as lash cleansers and infused shampoo gloves.
Industry Implications
1. Personal Care - Companies in the personal care industry can benefit from developing concentrated, waterless, and specialized hair care products to attract customers.
2. Sustainability - Innovative waterless hair care products address sustainability concerns while offering new possibilities for fresh and effective hair hygiene solutions.
3. E-commerce - Retailers selling hair care products can take advantage of the rising trend for more specialized and convenient hair care solutions by stocking these newly emerging brands that are offering innovative alternatives.
4 Featured, 34 Examples:
52,172 Total Clicks
Date Range:
Apr 18 — Jan 19
Trending:
Warm
Consumer Insight Topics:
