This GoPro Advertisement Promotes 'The Secret Life of Pets'
Hayley McGlone — July 6, 2016 — Lifestyle
References: adweek
GoPro partnered with Illumination Entertainment, the creators of 'Despicable Me,' to create an ad that promotes the adventurous animation film, 'The Secret Life of Pets,' as well as the signature action camera. The alternating shots throughout the ad are adorably paired up between real action-packed GoPro shots and their animated animal counterparts, such as a human bungee jumping into a breathtaking ravine versus an animated dog bungee jumping to steal a hot dog.
GoPro doesn't fail to plug in its easy-to-use photo editing, by including a shot of the animals looking at all the footage together. The ad as a whole creatively sells the incredible photographic capabilities of GoPro, while simultaneously promoting the animal adventure film. GoPro is there to capture all of a pet's crazy adventures when left to their own devices.
GoPro doesn't fail to plug in its easy-to-use photo editing, by including a shot of the animals looking at all the footage together. The ad as a whole creatively sells the incredible photographic capabilities of GoPro, while simultaneously promoting the animal adventure film. GoPro is there to capture all of a pet's crazy adventures when left to their own devices.
Trend Themes
1. Animated Camera Ads - Opportunity for advertisers to create engaging and visually appealing ads by combining live-action footage with animated counterparts.
2. Cross-promotion Partnerships - Opportunity for brands to collaborate with entertainment companies to promote their products or services in conjunction with a related movie or event.
3. Enhancing Brand Image - Opportunity for companies to showcase their product capabilities in a creative and entertaining way, improving brand perception and attracting new customers.
Industry Implications
1. Advertising and Marketing - Opportunity for ad agencies and marketers to explore new methods of ad creation that integrate live-action and animation to captivate audiences.
2. Entertainment - Opportunity for film studios and entertainment companies to collaborate with brands and create engaging cross-promotional content.
3. Consumer Electronics - Opportunity for companies in the consumer electronics industry, such as GoPro, to leverage partnerships with major films to showcase their product capabilities and reach a wider audience.
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