Mindfulness is imparted onto children through new programs and products
Trend - As more adults seek out tools to support their mindfulness and meditation practices, the development of child-targeted versions of these offerings are gaining popularity. Everything from meditation to youth anxiety are now being addressed by various platforms and services.
Insight - As Millennials become parents or raise young children, many of the personal health practices that they enjoy and see benefits from are passed on to the next generation. Things like emotional and mental health are increasingly important to this generation, and teaching their children those same skills help foster a healthier approach to parenting.
Insight - As Millennials become parents or raise young children, many of the personal health practices that they enjoy and see benefits from are passed on to the next generation. Things like emotional and mental health are increasingly important to this generation, and teaching their children those same skills help foster a healthier approach to parenting.
Workshop Question - Think of your target consumer and consider their biggest, most fundamental goals. How could you play a bigger role in making those goals a reality?
Trend Themes
1. Child-targeted Meditation - There is increasing demand for meditation and mindfulness apps tailored to children as parents seek to promote positive and healthier mindsets at an early age.
2. Entrepreneurial Elementary Education - New startups have been created offering alternative curriculums for elementary education aimed at fostering kindness, conscious leadership and entrepreneurship, creating new opportunities to rethink education strategies.
3. Virtual Reality for Medical Procedures - The use of virtual reality to reduce anxiety in children having surgery or medical procedures has become more popular, opening up possibilities for medical centers to introduce digital elements to traditional treatments.
Industry Implications
1. Meditation and Mindfulness - Child-targeted meditation platforms and mindfulness apps, with a focus on fun and engagement, are growing in popularity among parents and educators, opening up new markets for developers in this niche.
2. Education - Entrepreneurial and non-traditional education programs, which emphasize new ways of learning and promote values like kindness and leadership, are offering alternatives to a staid education system that may not be meeting diverse student needs.
3. Virtual Reality Healthcare - Innovative startups and tech companies are currently building new VR applications for medical procedures, signaling a shift in the way the medical community is approaching child anxiety around medical procedures.
