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Connected Doll

The popularity of connected play reaches children's dolls

Trend - The classic children's doll is now being reinterpreted with the incorporation of tech-based elements in order to enhance playtime, learning or even health-based experiences for the kids who interact with them.

Insight - Millennial parents in-particular are seeing the benefits of using technology in the process of raising their children, and are increasingly incorporating it into their educational and play-based experiences. This generation understands that rather than tech being detrimental to children's development as was once believed, if incorporated well it can actually enhance the development of their kids.
Workshop Question - Where could your brand better incorporate smart technologies to ease consumer habits or experiences?
Trend Themes
1. Tech-enhanced Dolls - The incorporation of technology in children's dolls can enhance playtime, learning, or even health experiences for kids.
2. STEM Encouragement - Increasing the appeal of STEM industries for young girls through toys that teach coding and robotics basics can create opportunities for innovative, forward-thinking business solutions.
3. Healthy Eating Toys - Toys that encourage healthy eating choices and education can be used to develop good habits early on, benefiting children's health, and aligning with socially responsible enterprises.
Industry Implications
1. Toy Industry - There is room in the toy industry for innovation in the incorporation of technology and education in order to align with the expectations of millennial parents.
2. Healthcare Industry - The healthcare industry has the opportunity to create innovative solutions like the Lulla Doll for comforting premature babies, or connective plush companions to encourage healthy bedtime rituals.
3. Education Industry - Technology-enhanced dolls, like the Smartgurlz Robotic dolls, can be used as tools to encourage the development of STEM skills to empower young girls to pursue futures in these areas.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
127,943 Total Clicks
Date Range:
Feb 17 — Mar 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Healthy Eating Doll Toys
Healthy Eating Doll Toys
GOOD FOR KIDS' Smart Magnetic Doll Encourages Good Eating Choices
GOOD FOR KIDS, a socially responsible enterprise, recently launched The World’s First Healthy Eating Doll on Kickstarter as a smart magnetic doll to encourage wholesome food choices. The World&#... MORE
Sleep Companion Dolls
Sleep Companion Dolls
Lulla Doll Mimics Breathing and Heartbeat Sounds to Soothe Young Ones
While there are many toys that use music and lights to help kids soothe themselves to sleep, the Lulla doll takes a simpler approach as a sleep companion that mimics the closeness of a caregiver... MORE
Next-Gen Sleep Dolls
Next-Gen Sleep Dolls
Lulla Dolls are Comforting Sleep Aids for Babies and Pre-Schoolers
This spring, a new and improved version of the Lulla doll is being introduced to soothe young ones to sleep. The original Lulla doll gained popularity for its ability to playback a real-life... MORE
STEM-Encouraging Robotic Dolls
STEM-Encouraging Robotic Dolls
Smartgurlz Robotic Dolls Teaches Young Girls About Coding Basics
Smartgurlz Robotic Dolls are a range of self-balancing toys that encourage young girls to learn how to code. The dolls are targeted towards the younger female demographic to increase the appeal in... MORE
play_circle_filledSmart Fashion Dolls
Smart Fashion Dolls
Danny Choo's 'Smart Doll' Introduces Tech to the Classic Fashion Doll
‘Smart Doll’ is a line of international 60-centimeter vinyl fashion dolls created by Danny Choo of Culture Japan. Unlike collectible fashion dolls for adults that are only meant to be... MORE
play_circle_filledConnective Plush Companions
Connective Plush Companions
Snow Shine by Immersive Play and Jay@Play is Coming to CES 2019
Snow Shine by Immersive Play and Jay@Play is being introduced at CES 2019 as “the smartest and most interactive ‘plush toy’ ever developed,”  as the friendly companion... MORE

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