Those in the CPG space look to product delivery methods for consumer convenience
Trend - Those in the food, beverage and CPG space are creating their own, branded platforms for delivery that are more accessible for the average consumer. Creating on-demand product options and robotic delivery mechanisms, these brands are not simply allowing more convenient methods of consumption, rather, they're taking it into their own hands by creating their own expanded platforms to reach their consumers.
Insight - Society continues to adopt an “uberization” model that prioritizes the intersections of peak efficiency and convenience for users, particularly when it comes to the movement of goods and services. As such, consumers have come to expect on-demand delivery from all aspects of their digital and retail experiences. Through brands dabbling in new business models and formats, consumers are able to connect with brands in more convenient ways to receive goods, products and services.
Insight - Society continues to adopt an “uberization” model that prioritizes the intersections of peak efficiency and convenience for users, particularly when it comes to the movement of goods and services. As such, consumers have come to expect on-demand delivery from all aspects of their digital and retail experiences. Through brands dabbling in new business models and formats, consumers are able to connect with brands in more convenient ways to receive goods, products and services.
Workshop Question - What other business models or extensions could you potentially integrate to better align with this growing desire for convenience?
Trend Themes
1. Branded Delivery - Brands are creating their own, branded platforms for delivery with on-demand product options and robotic delivery mechanisms.
2. On-demand Convenience - Consumers expect on-demand delivery from all aspects of their digital and retail experiences.
3. Snackbots - Brands, like PepsiCo, are making healthier snacking choices readily accessible, inspired by the trend of on-demand snacking.
Industry Implications
1. Food & Beverage Delivery - The food, beverage, and CPG industries are creating their own, branded platforms for delivery with on-demand options and robotic delivery mechanisms.
2. E-commerce - The intersection of on-demand delivery and e-commerce continues to blur with an “uberization” model that prioritizes convenience.
3. Healthier Snacking - Brands that make healthier snack options more accessible, like PepsiCo, have an opportunity to tap into the growing trend of on-demand snacking.
