Atay Makes Authentic & Organic, Moroccan-Inspired Teas with Benefits
Laura McQuarrie — September 11, 2019 — Lifestyle
References: ataydrinks & instagram
Out of Los Angeles, Atay offers a way for people to enjoy a taste of Moroccan iced tea with added functional benefits. The brand's organic beverages are built upon staples like fresh mint and ginger for their revitalizing and energizing effects, offering refreshment that's low in calories, vegan-friendly and antioxidant-rich.
Beyond its founding flavors, Fresh Mint, Wild Rose Cherry and Spicy Lemon Ginger, Atay also shares wholesome varieties like the detoxifying, gut health-supporting Purifying Nectarine and Blissful Blueberry, which boasts immune-boosting benefits and antioxidant-rich ingredients to fight free radical damage. Soon, the beverage brand will be launching an all-new Hydrating Cucumber Thyme Orange Blossom product that is made with a secret family recipe containing mineral-packed prickly pear.
Beyond its founding flavors, Fresh Mint, Wild Rose Cherry and Spicy Lemon Ginger, Atay also shares wholesome varieties like the detoxifying, gut health-supporting Purifying Nectarine and Blissful Blueberry, which boasts immune-boosting benefits and antioxidant-rich ingredients to fight free radical damage. Soon, the beverage brand will be launching an all-new Hydrating Cucumber Thyme Orange Blossom product that is made with a secret family recipe containing mineral-packed prickly pear.
Trend Themes
1. Authentic Moroccan-inspired Teas - Atay is disrupting the tea industry with their unique blend of authentic Moroccan flavors and functional benefits.
2. Functional Beverages - Atay is leading the functional beverage trend by offering drinks with added health benefits like detoxification, gut health, and immune boosting.
3. Organic Refreshment - The trend towards organic and clean ingredients is expanding into the beverage industry with brands like Atay offering low calorie, vegan-friendly, and antioxidant-rich options.
Industry Implications
1. Beverage Industry - Atay is shaking up the beverage industry with its unique blend of authentic Moroccan flavors and functional benefits.
2. Functional Beverage Industry - Atay is contributing to the growth of the functional beverage industry by offering drinks with added health benefits.
3. Organic Food Industry - Atay is taking advantage of the trend towards organic and clean ingredients by offering organic, low calorie, vegan-friendly and antioxidant-rich beverages.
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