The traditional stadium is advanced with design and function-related technologies
Trend - Sports viewership in stadiums is being revamped via a transformation of traditional stadium designs and functionalities. By using connected and biometric tech to enhance design and systems, these spaces are prioritizing immersive experiences that allow them to better engage large crowds.
Insight - Expectations for in-person experiences are something that's changed dramatically for consumers today as a result on the experience economy as well as an influx of new technologies. Many consumers expect both a highly personalized and immersive experience when it comes to out-of-home entertainment today, which also extends to contexts that are traditionally low-tech, like sports.
Insight - Expectations for in-person experiences are something that's changed dramatically for consumers today as a result on the experience economy as well as an influx of new technologies. Many consumers expect both a highly personalized and immersive experience when it comes to out-of-home entertainment today, which also extends to contexts that are traditionally low-tech, like sports.
Workshop Question - How could your brand better take advantage of emerging technologies to appeal to large consumer groups?
Trend Themes
1. Connected Stadiums - Stadiums are being equipped with connected and biometric technology to create immersive and engaging experiences for sports viewership.
2. Biometric Security - The incorporation of biometric technology into stadium ticketing systems enhances security and creates a convenient entry experience for fans.
3. Smart Stadiums - Stadiums are offering enhanced Wi-Fi connectivity, personalized fan experiences, and community-focused features, leading to efficient and immersive interactions with sports and entertainment.
Industry Implications
1. Sports and Entertainment - Incorporating connected, biometric, and smart technology can attract larger crowds and enhance the in-stadium experience for sports and entertainment events.
2. Technology and Telecommunications - Technology companies and telecommunications providers have the opportunity to develop and implement connected, biometric, and smart stadium solutions and services to enhance the entertainment experiences for sports fans.
3. Security - Biometric security technology for ticketing systems has the potential to impact the security industry by providing a high level of identification and access control.
4 Featured, 34 Examples:
55,053 Total Clicks
Date Range:
Mar 18 — Jan 19
Trending:
Average
Consumer Insight Topics:
