The NBA Offers an Interactive Experience with '360 Portals'
Ellen Smith — June 5, 2018 — Lifestyle
References: itunes.apple & psfk
The NBA is furthering engagement with its fans through a new AR app dubbed '360 Portals' -- an interactive platform that's offering a virtual court experience during this year's NBA finals.
The app, which is powered through augmented reality, invites users to engage both on and off the court, with a series of offerings that offer an authentic, behind-the-scenes look. Through the app, fans are transported into the middle of team huddles and can even watch as the team celebrates a win. All of the featured content is captured through 360-degree cameras, resulting in what Melissa Rosenthal Brenner, the NBA executive vice president of digital media described as a "new way to experience the game.”
The app, which is powered through augmented reality, invites users to engage both on and off the court, with a series of offerings that offer an authentic, behind-the-scenes look. Through the app, fans are transported into the middle of team huddles and can even watch as the team celebrates a win. All of the featured content is captured through 360-degree cameras, resulting in what Melissa Rosenthal Brenner, the NBA executive vice president of digital media described as a "new way to experience the game.”
Trend Themes
1. Augmented Reality Experiences - Opportunity to create immersive and interactive experiences through augmented reality technology.
2. 360-degree Video Content - Potential for capturing and delivering immersive content using 360-degree cameras.
3. Virtual Fan Engagement - Innovative ways to engage fans virtually, bringing them closer to the action and behind-the-scenes experiences.
Industry Implications
1. Sports and Entertainment - Opportunity for enhancing fan experiences and generating new revenue streams through interactive AR basketball platforms.
2. Technology and Gadgets - Demand for AR technologies and devices to deliver immersive 360-degree content and experiences.
3. Media and Broadcasting - Opportunity to leverage interactive AR platforms to enhance sports coverage and engage audiences in new ways.
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