The New HUMAN MADE Collection Combines Workwear with Greasy Graphics
Riley von Niessen — September 30, 2016 — Fashion
HUMAN MADE, a label that was created from the combined creative efforts of NIGO, the founder of A Bathing Ape and Sk8thing, a renowned graphic designer, recently updated its offerings with a new HUMAN MADE selection.
Designed for young males with an interest in vintage fashion, the Fall/Winter 2016 series, that's dubbed 'Season 12,' intermingles old workwear cuts with unique artwork -- giving the neutral mostly colorways more variance.
Although many of the pieces in the new HUMAN MADE collection simply sport the label's name and logo, some of the others include greasy graphic images of fast food. Along with one that shows a slice of pizza with an angry pepperoni face, HUMAN MADE includes the words "FUTURISTIC TEENAGERS SLICE."
Designed for young males with an interest in vintage fashion, the Fall/Winter 2016 series, that's dubbed 'Season 12,' intermingles old workwear cuts with unique artwork -- giving the neutral mostly colorways more variance.
Although many of the pieces in the new HUMAN MADE collection simply sport the label's name and logo, some of the others include greasy graphic images of fast food. Along with one that shows a slice of pizza with an angry pepperoni face, HUMAN MADE includes the words "FUTURISTIC TEENAGERS SLICE."
Trend Themes
1. Vintage Fashion - Disruptive innovation opportunity: Integrate vintage fashion elements into modern clothing designs for a unique and nostalgic aesthetic.
2. Graphic Artwork - Disruptive innovation opportunity: Incorporate bold and unconventional graphics into fashion designs to attract a younger, trend-conscious audience.
3. Fast Food Influence - Disruptive innovation opportunity: Explore the intersection of food and fashion by incorporating fast food imagery into clothing designs, appealing to consumer's love for pop culture and nostalgia.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine traditional workwear cuts with contemporary fashion trends to create a new and distinctive clothing style.
2. Graphic Design - Disruptive innovation opportunity: Blur the lines between graphic design and fashion, creating clothing that doubles as wearable art pieces.
3. Food and Beverage - Disruptive innovation opportunity: Collaborate with fashion brands to create food-themed clothing and accessories, tapping into the growing demand for novelty fashion items.
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