Chanel's Sporting Accessories are for the High-End Athlete
Ellen Smith — January 22, 2018 — Lifestyle
References: chanel & highsnobiety
Those who don't want to compromise their luxurious lifestyle habits while partaking in sporting activities may be drawn to Chanel's sporting accessories - a new line of lavish branded equipment.
The collection is comprised of a variety of goods, including a tennis racket, a paddle board with colorful accents, a yoga mat with matching cushions and more. Each one of the items features the brand's iconic logo, ensuring that consumers can look as good on the court, as they do off of it.
While both durable and thoughtfully made, this line of sporting goods comes with a higher-end price tag that ranges from $7,203 to $21,891. This line serves as another example of luxury brands putting its mark on every day goods.
The collection is comprised of a variety of goods, including a tennis racket, a paddle board with colorful accents, a yoga mat with matching cushions and more. Each one of the items features the brand's iconic logo, ensuring that consumers can look as good on the court, as they do off of it.
While both durable and thoughtfully made, this line of sporting goods comes with a higher-end price tag that ranges from $7,203 to $21,891. This line serves as another example of luxury brands putting its mark on every day goods.
Trend Themes
1. Luxury Sporting Equipment - Luxury brands are expanding into the sporting industry, creating a new category of upscale recreational products.
2. Branded Athletic Accessories - Consumers are seeking out stylish sporting accessories as a way to express their personal brand and affinity for high-end goods.
3. Fashionable Sportswear - Luxury fashion brands are expanding their product offerings to include performance-based clothing and accessories for stylish athletes.
Industry Implications
1. Luxury Goods - Luxury goods companies can innovate by expanding their product lines into the sporting industry for added revenue streams.
2. Sporting Goods - Sporting goods retailers can differentiate themselves by carrying high-end branded athletic equipment and accessories to meet consumer demand.
3. Fashion & Apparel - Fashion companies can disrupt the athletic wear market by leveraging their fashion expertise to offer stylish, yet performance-based sportswear.
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