Allen Iverson Fronts the KITH and Mitchel & Ness Collection
References: kith & highsnobiety
New York-based retailer KITH drops another captivating series for the Spring 2018 season and this time in collaboration with Mitchell & Ness. The brand commemorates its three flagship locations in Los Angeles, Miami, and New York by defining its sportswear apparel, specifically dialling in on basketball and baseball. To showcase the collection, KITH taps iconic NBA player Allen Iverson to model the new seasonal pieces. The collaborative range is comprised of pieces such as satin warm-up jackets and matching pants, mesh jerseys, mesh shorts, six t-shirts, and a selection of hats.
Every item from the collection boasts a unique incorporation of the KITH logo. Some of the standout pieces from the KITH x Mitchell & Ness collection are the satin set of warm-up jackets and pants that are suitable to wear on and off the course, as well as the breathable mesh jersey set. The collection is set to drop on May 25 at all the KITH flagship locations.
Every item from the collection boasts a unique incorporation of the KITH logo. Some of the standout pieces from the KITH x Mitchell & Ness collection are the satin set of warm-up jackets and pants that are suitable to wear on and off the course, as well as the breathable mesh jersey set. The collection is set to drop on May 25 at all the KITH flagship locations.
Trend Themes
1. Athlete-modeled Sportswear - Opportunity for sportswear brands to collaborate with iconic athletes for model styling and product development.
2. Collaborative Ranges - Trend towards partnering with other fashion brands to produce unique and limited-edition collections.
3. Branded Logos - Incorporating unique branding elements, such as logos, into sports apparel to elevate brand identity and product design.
Industry Implications
1. Sportswear - Sportswear brands can incorporate unique collaborative collections with athletes to increase brand awareness and generate new revenue streams.
2. Fashion - The fashion industry can leverage collaborations with sportswear brands to produce unique and limited-edition collections to appeal to a wider consumer base.
3. Athletic Endorsements - There is an opportunity for athletes to leverage their personal brands, influence, and style to collaborate with sportswear brands to produce their own line of athletically-inspired clothing.
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