These Iconic Fashion Labels Were Rebranded Using Toy Building Blocks
Ady Floyd — August 6, 2015 — Art & Design
References: highsnobiety & hypebeast
Illustrator Kamil Piątkowski created an interesting series of LEGO fashion logos that look identical to the original designs that inspired them.
This artistic display of LEGO fashion logos uses the iconic signatures created by brands and transforms them into real-life pixel versions. The brand identities that have been transformed include Nike's iconic 'Air Jordan' logo along with signage from 'Supreme,' 'A Bathing Ape,' and 'Yeezy.' Each of these digitally manipulated images is a vivid recreation of the original logo and uses the same style and colors.
This collection of sports and streetwear logos is an extension of this artist's existing and ongoing 'LEGO Brand' series. The use of iconic imagery and recognizable labels creates visual interest for audiences. The combination of familiar logos andLEGO blocks creates a connection between the art and its viewer.
This artistic display of LEGO fashion logos uses the iconic signatures created by brands and transforms them into real-life pixel versions. The brand identities that have been transformed include Nike's iconic 'Air Jordan' logo along with signage from 'Supreme,' 'A Bathing Ape,' and 'Yeezy.' Each of these digitally manipulated images is a vivid recreation of the original logo and uses the same style and colors.
This collection of sports and streetwear logos is an extension of this artist's existing and ongoing 'LEGO Brand' series. The use of iconic imagery and recognizable labels creates visual interest for audiences. The combination of familiar logos andLEGO blocks creates a connection between the art and its viewer.
Trend Themes
1. Brand Logo Revamp - Businesses can seek to revamp their brand logos with unique pixel versions using building blocks, similar to the LEGO fashion logos trend.
2. Iconic Brand Imagery in Unexpected Places - Utilizing iconic brand imagery in unexpected contexts, such as recreating fashion logos with building blocks, creates visual intrigue and can help brands stand out from competitors.
3. Artistic Representations of Brand Identity - There is an opportunity for artists to explore alternate artistic representations of brand identity, such as using building blocks, and to create unique and visually interesting content for brands.
Industry Implications
1. Fashion - The fashion industry can create unique, limited-edition apparel items by collaborating with artists to recreate iconic logos with building blocks.
2. Advertising and Marketing - Advertising and marketing agencies can leverage the trend of recreating familiar logos in unexpected contexts to create visually intriguing ad campaigns that draw audiences in.
3. Toy and Game Manufacturing - Toy and game manufacturers can collaborate with fashion brands to create building block sets that allow consumers to recreate their favorite brand logos in an interactive and creative way.
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