KaDeWe Launches an Exclusive OFF-WHITE Collection of Goods
References: kadewe.de & highsnobiety
Berlin department store KaDeWe unveils an exclusive range of Virgil Abloh's OFF-WHITE products. The small capsule is comprised of a baseball cap, a pullover hoodie, t-shirt, and sweatpants. The latest surprised drop will be a part of the Spring/Summer 2018 offerings, and the color palette features predominant red and black hues.
The exclusive pullover hoodies by KaDeWe x OFF-WHITE are either all black or all red with a white print reading "OFF" on the chest, crossing checkers on the bottom front, with checkered designs adorning the rear. The t-shirts also boast the exact same design, and are available in black or red colorways. The black baseball cap has the checkered design on the side of the piece, and is finished with branding details. The sweatpants are offered in black, with the crossing checkered pattern adorning each leg on the back of the calve area.
The exclusive pullover hoodies by KaDeWe x OFF-WHITE are either all black or all red with a white print reading "OFF" on the chest, crossing checkers on the bottom front, with checkered designs adorning the rear. The t-shirts also boast the exact same design, and are available in black or red colorways. The black baseball cap has the checkered design on the side of the piece, and is finished with branding details. The sweatpants are offered in black, with the crossing checkered pattern adorning each leg on the back of the calve area.
Trend Themes
1. Checkered Streetwear - The exclusive OFF-WHITE collection at KaDeWe showcases checkered designs on various streetwear pieces.
2. Surprise Drops - The Spring/Summer 2018 offerings include surprise drops, creating excitement and urgency among customers.
3. Color Palette Trend: Red and Black - The predominant use of red and black hues in the KaDeWe x OFF-WHITE collection reflects a current color palette trend in fashion.
Industry Implications
1. Fashion Retail - Fashion retailers can explore partnerships with exclusive streetwear brands like OFF-WHITE to offer limited edition collections and drive customer engagement.
2. Streetwear - The checkered designs seen in the KaDeWe x OFF-WHITE collection present opportunities for streetwear brands to incorporate this pattern into their own designs.
3. Online Fashion Platforms - Online fashion platforms can leverage surprise drops and limited edition collaborations to create buzz and encourage repeat visits from fashion enthusiasts.
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