Grind London's Collection Honors its International Inspiration
Riley von Niessen — September 13, 2016 — Fashion
References: grindlondon & hypebeast
Grind London, a streetwear brand, is celebrating its global range with the release of a 2016 Fall/Winter lookbook that's lensed in the city of Tokyo -- while models sport apparel that speaks to its international inspiration.
The pieces within the collection have a vintage feel to them, with muted colorways and old-school sport styles working to this end. Many of the more season-ready pieces remain without obvious branding -- taken over by simple monochrome tones that add to the versatility of the collection.
Some staples in the collection target Grind London's international inspiration more exclusively, featuring the words "International Grind London" on the front of crew necks or imagery of a globe. The UK brand also does this simply by taking to diverse cities for its campaigns, allowing it to access some of the culture that it aims to incorporate more directly.
The pieces within the collection have a vintage feel to them, with muted colorways and old-school sport styles working to this end. Many of the more season-ready pieces remain without obvious branding -- taken over by simple monochrome tones that add to the versatility of the collection.
Some staples in the collection target Grind London's international inspiration more exclusively, featuring the words "International Grind London" on the front of crew necks or imagery of a globe. The UK brand also does this simply by taking to diverse cities for its campaigns, allowing it to access some of the culture that it aims to incorporate more directly.
Trend Themes
1. Global Streetwear - Opportunity for streetwear brands to embrace international inspiration and create collections that appeal to a global audience.
2. Vintage Sport Styles - Disruptive innovation opportunity to revive old-school sport styles with a modern twist in streetwear collections.
3. Minimalist Branding - Opportunity for brands to explore understated branding and focus on versatile, monochrome designs in streetwear collections.
Industry Implications
1. Fashion - Fashion industry can embrace global streetwear trends and incorporate international inspiration into their collections.
2. Apparel - Opportunity for apparel companies to tap into the trend of vintage sport styles and create clothing that reflects a nostalgic aesthetic.
3. Marketing - Streetwear brands can leverage diverse cities for their campaigns and incorporate local culture to appeal to a wider audience.
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