Cocktail delivery kits curate the process of DIY cocktail-making
Trend - Cocktail delivery kits are now allowing customers curated ways to create their own alcoholic beverages–products particularly useful for those who are beginners in mixology. These specially curated kits follow consumers' growing prioritization of both artisan-quality and convenient purchases.
Insight - For today's consumers, convenience no longer means having to sacrifice in the quality of the product or service they've invested in. Consumers are less frequently compromising on craftsmanship for convenience as small emerging brands give them the opportunity to invest in both simultaneously. Thus, they now expect that brands meet their expectations for business models that have fast turnarounds, quality production processes, and speedy deliveries.
Insight - For today's consumers, convenience no longer means having to sacrifice in the quality of the product or service they've invested in. Consumers are less frequently compromising on craftsmanship for convenience as small emerging brands give them the opportunity to invest in both simultaneously. Thus, they now expect that brands meet their expectations for business models that have fast turnarounds, quality production processes, and speedy deliveries.
Workshop Question - How could your brand prioritize both convenience and quality?
Trend Themes
1. Convenient Craftsmanship - Consumers expect brands to provide fast, quality, and convenient experiences.
2. DIY Cocktail Kits - Emerging brands are offering curated DIY kits for customers to make artisan-quality, convenient cocktails at home.
3. Customized Cocktail Experiences - Brands are offering customized cocktail-making experiences for special events and occasions.
Industry Implications
1. Food Delivery - Food delivery services can offer cocktail delivery as an additional convenience for customers.
2. Alcohol and Spirits - The growing trend towards at-home mixology presents opportunities for alcohol and spirits brands to provide DIY kits and flexible delivery options.
3. Wedding and Event Planning - Wedding and event planners can offer customized cocktail-making experiences and bespoke cocktail kits as part of their services.
