The Malibu Piña Colada is Ideal for Alfresco Enjoyment
Michael Hemsworth — May 17, 2018 — Lifestyle
References: maliburumdrinks & conveniencestore
The Malibu Piña Colada canned cocktail has been unveiled in the UK as a new drink for younger consumers to enjoy when looking for an alternative libation to drink this summer. Targeted towards 18-24-year-olds, the drink is premixed to perfection to make it easy to bring to a friend's house or enjoy outdoors without having to pick up individual ingredients to mix together. The drink is being promoted by the brand with a social media campaign as well as proximity advertising to make it highly applicable for younger consumers to choose.
The Malibu Piña Colada canned cocktail acknowledges the rising popularity of alternative libations that are conveniently premixed to make them highly appealing to younger consumer demographics.
The Malibu Piña Colada canned cocktail acknowledges the rising popularity of alternative libations that are conveniently premixed to make them highly appealing to younger consumer demographics.
Trend Themes
1. Premixed Canned Cocktails - The rise in popularity of premixed canned cocktails offers an opportunity for innovation with new flavors and marketing strategies.
2. Social Media Marketing Campaigns - Creating effective social media marketing campaigns can help target younger consumers and boost sales for premixed canned cocktail brands.
3. Outdoor Drinking - Catering to the trend of outdoor drinking can lead to innovation opportunities for canned cocktail packaging and portability.
Industry Implications
1. Alcoholic Beverage - The premixed canned cocktail trend can disrupt the traditional alcoholic beverage industry by appealing to a younger demographic and offering a convenient alternative to mixing drinks at home.
2. Packaging - Innovations in packaging for canned cocktails can lead to increased portability and convenience for outdoor drinking and social gatherings.
3. Marketing - Effective marketing strategies for premixed canned cocktails can disrupt the beverage marketing industry by targeting younger consumers and generating buzz on social media platforms.
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