Big brands promote consumer-facing initiatives to highlight office diversity
Trend - Increasingly, bigger consumer-facing brands are unveiling initiatives that highlight inclusive office culture and diverse hiring practices. This speaks to the need for companies to attract top talent by leaning into diversity and inclusivity. This also signals the fact that consumers expect that the brands they love will align with their values not just for marketing purposes, but also in internal processes.
Insight - Today's young consumer is increasingly wary of brands' consumer-facing pushes for diversity and inclusion, as it's known that the internal cultures and policies don't always replicate the empowerment that brands promote. Thus, consumers are looking to see how brands are incorporating diverse and inclusive policies in their day-to-day processes to make their own assumptions on brands' workplace cultures.
Insight - Today's young consumer is increasingly wary of brands' consumer-facing pushes for diversity and inclusion, as it's known that the internal cultures and policies don't always replicate the empowerment that brands promote. Thus, consumers are looking to see how brands are incorporating diverse and inclusive policies in their day-to-day processes to make their own assumptions on brands' workplace cultures.
Workshop Question - How do the internal hiring processes for your company impact your overall brand identity?
Trend Themes
1. Diversified Internal Processes - Bigger consumer-facing brands are unveiling initiatives that highlight inclusive office culture and diverse hiring practices.
2. Consumer Expectation - Consumers expect that the brands they love will align with their values not just for marketing purposes, but also in internal processes.
3. Inclusive Job Titles - Inclusive job titles such as Head of Diversity and Inclusion becomes a necessity in promoting a more wholesome work environment.
Industry Implications
1. Marketing and Advertising - Brands need to unveil initiatives that highlight inclusive office culture and diverse hiring practices not just for marketing purposes, but also in internal processes.
2. Fashion and Luxury Goods - Luxury fashion houses like Chanel need to amplify their work culture by promoting the role of Head of Diversity and Inclusion.
3. Technology - E-commerce sites like Amazon can promote diversity practices within their workplaces and recognize the diversity of their employees through initiatives like the sign language logo.
4 Featured, 32 Examples:
97,601 Total Clicks
Date Range:
Apr 18 — Jul 19
Trending:
Average
Consumer Insight Topics:
