Dessert brands accommodate the popular Paleo diet
Trend - The popularity of Paleo dieting has brought on dessert options that allow consumers who follow the diet more day-to-day selections. This shift comes as diet branding shifts away from weight loss and into overall lifestyle and fitness-enhancement–with room for indulgences being a crucial part of promoting healthy wellness rituals.
Insight - Thanks to increased access to information, health-conscious consumers today are developing hyper-personalized and nuanced approaches to their nutritional needs, as well as strong identification with what those specific needs are. This strong commitment to these specific needs paves the way for consumers to develop loyalty to brands willing to cater to them, especially since they may struggle to have their diets accommodated on a day-to-day basis.
Insight - Thanks to increased access to information, health-conscious consumers today are developing hyper-personalized and nuanced approaches to their nutritional needs, as well as strong identification with what those specific needs are. This strong commitment to these specific needs paves the way for consumers to develop loyalty to brands willing to cater to them, especially since they may struggle to have their diets accommodated on a day-to-day basis.
Workshop Question - How could your brand better accommodate emerging preferences within its area of expertise?
Trend Themes
1. Paleo Diet - Consumers are developing hyper-personalized and nuanced approaches to their nutritional needs, creating opportunities for brands that cater to specific diets like paleo.
2. Free-from Snacks - Consumers looking for healthier options and those with dietary preferences or restrictions are drawn to free-from snacks, creating opportunities for innovative companies to offer alternative options.
3. Guilt-free Desserts - The market for guilt-free and healthier desserts is expanding, prompting companies to create products that are made with wholesome and natural ingredients, and that cater to various dietary needs.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the growing demand for healthier delectable options that cater to specific dietary needs.
2. Health and Wellness - The health and wellness industry can benefit from consumers' increasing awareness of their nutritional needs, and by providing them with options that complement their lifestyle and overall fitness goals.
3. Retail - The retail industry can tap into trends like paleo, free-from snacks, and guilt-free desserts by offering consumers more choices for these types of products, which can increase their customer base and sales.
