Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,293 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,690 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,690 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,293 cutting edge ideas.

Music Festival-Connected Bottles

Clean the Sky - Positive Eco Trends & Breakthroughs

The Malibu Connected Bottle Campaign Offers Plenty of Features

— April 26, 2018 — Tech
SharpEnd IoT has recently partnered with Pernod Ricard to ring in the summer with its connected bottle campaign. The campaign will be featured on Pernod Ricard's Malibu rum and will allow consumers to unlock a Snapcode imprinted on the design of the bottle. The release of the Connected bottle will be launched in conjunction with the music festival Ibiza Rocks and the Snapcode featured in the design will offer an Ibiza Rocks Spotify playlist, Malibu Summer drink recipes and entry into a contest to win a holiday to the Ibiza Rocks Hotel.

This will not be the first time SharpEnd IoT and Pernod Ricard have worked together, as the two previously collaborated on a previous connected Malibu bottle as well as a range of products from Absolut vodka. The past partnerships have proved fruitful for Pernod Ricard and have helped the brand better appeal to its target millennial market.
Trend Themes
1. Connected Bottle Campaigns - Creating a connected bottle campaign can enhance consumer engagement by providing unique digital experiences and exclusive offers.
2. Snapcode Integration - Integrating Snapcodes on product packaging can provide consumers with easy access to digital content and promotions while also collecting valuable data for brands.
3. Brand Partnership Collaborations - Collaborating with other brands to create connected products can enable companies to reach new audiences and strengthen brand loyalty through shared values and experiences.
Industry Implications
1. Alcoholic Beverages - The use of connected bottle campaigns can offer a unique experience to consumers and help differentiate brands within a crowded market.
2. Music Festivals - Partnering with music festivals and integrating product campaigns can increase brand visibility and create exclusive experiences for attendees.
3. Technology - Advancements in the Internet of Things (IoT) and interactive packaging technology can provide innovative solutions for brands looking to enhance consumer engagement and sales opportunities.
4.7
Score
Popularity
Activity
Freshness