Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Greying Gig Economy

Neo-Boomers both want and need to keep working, but on their own terms

Trend - Though the gig economy is mostly associated with a younger consumer, high levels of Neo-Boomers and Gen XS are participating in this movement as well. Services, platforms and events support this growing trend.

Insight - Although many in this age category are approaching retiring age, many experience a need to keep working for either financial or psychological reasons. That said, for many, flexibility, freedom and empowerment are the cornerstones that form the foundation of the gig economy. These values hold true for older demographics who are equal participants in the social shift towards entrepreneurship and autonomous working.
Workshop Question - How could you better maximize the experience and enthusiasm of older employees on your team?
Trend Themes
1. Boomer Entrepreneurship - Baby Boomers are increasingly participating in the gig economy and entrepreneurial activities, driven by values of flexibility, freedom and empowerment.
2. Older Gig Workers - More companies are catering to the needs and desires of older gig workers, offering opportunities for short-term, contract work that leverage the experience of retirees.
3. Boomer Health & Wellness Coaching - Businesses are offering tailored health and wellness coaching services to baby boomers who seek to find harmony in their personal and professional lives.
Industry Implications
1. Gig Economy Platforms - Gig economy platforms can create a more inclusive community by catering to the needs of older gig workers by offering shorter-term, contract work opportunities.
2. Event Planning - There are opportunities to plan or host entrepreneurial events or networking opportunities that are catered towards baby boomers and retirees looking to start their own business or find work in the gig economy.
3. Personal Development Coaching - There is a growing need for businesses to offer personalised health and wellness coaching services to older adults who seek to find balance and harmony in their personal and professional lives.
2.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 22 Examples:
128,369 Total Clicks
Date Range:
Jul 19 — Jul 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Related Examples

Boomer-Owned Insurtech Firms
Boomer-Owned Insurtech Firms
Coya is Built from the Ground Up by Two 59-Year-Old Entrepreneurs
Boomer-Focused Podcasts
Boomer-Focused Podcasts
Business Schooled Highlights Learnings from Experienced Entrepreneurs
play_circle_filledEscapist Insurance Ads
Escapist Insurance Ads
Geico's 'Bored Room' Commercial Promotes the Company's Motorcycle Plans
Ultra-Loud Alarm Clocks
Ultra-Loud Alarm Clocks
The Screaming Meanie Forte is Touted as the Market's Loudest Alarm Clock
No-Sugar-Added Ice Cream Bars
No-Sugar-Added Ice Cream Bars
These Low-Calorie Ice Cream Bars Feature Only Natural Sugars
Safety-Focused Home Improvement Kits
Safety-Focused Home Improvement Kits
Stander's Home Modification Kit Addresses Fall Prevention
Plant-Based Boomer Beverages
Plant-Based Boomer Beverages
Perennial's Non-Dairy Drink Targets People Over the Age of 50
Boomer-Focused Cannabis Dispensaries
Boomer-Focused Cannabis Dispensaries
The Apothecarium's Staff Can Interact with a Mature Clientele
Boomer-Friendly Hemp Oil Products
Boomer-Friendly Hemp Oil Products
Boomer Natural Wellness Offers a Range of Wellness Oils & Treats
play_circle_filledThe Future of Generations
The Future of Generations
Generational Trend Keynote Speaker Armida Ascano on "Micro-generations"
Home Sharing Retirement Opportunities
Home Sharing Retirement Opportunities
Silvernest Boasts an Affordable & Non-Traditional Experience
Traveling Retiree Assisting Services
Traveling Retiree Assisting Services
Escapees CARE Makes RV Retirement Possible for Boomers
Western-Inspired Fashion Editorials
Western-Inspired Fashion Editorials
NASASEASONS Debuts Its SS19 Line in an Age-Inclusive Lookbook
Fashionable Urban Shopper Trolleys
Fashionable Urban Shopper Trolleys
pinqponq Turns the Knob on Irony with Its Latest Offering
Stylish Boomer-Focused Fashion Collections
Stylish Boomer-Focused Fashion Collections
KITH x Bergdorf Goodman Release Their Luxe Fifth Range
Boomer-Friendly Wellness Festivals
Boomer-Friendly Wellness Festivals
Quaker Rise & Thrive Supports Those Interested in Healthy Aging
Humorous Boomer-Headed Lookbooks
Humorous Boomer-Headed Lookbooks
Farmland Foods Pokes Fun at Supreme with a Fashion Stunt
Age-Defying Luxe Fashion Projects
Age-Defying Luxe Fashion Projects
This Helmut Lang Campaign Boldly Breaks Generation Barriers
play_circle_filledFuture Festival World Summit
Future Festival World Summit
7 Reasons You Need to Join The World's Brightest
Boomer-Headed Streetwear Editorials
Boomer-Headed Streetwear Editorials
Supreme Taps into Boomer Model Maye Musk for a Fashion Shoot
Boomer-Targeted Minivans
Boomer-Targeted Minivans
The 2019 Ford Transit Connect Wagon is for Boomers with Active Lifestyles
Singles Boomer Cruises
Singles Boomer Cruises
Boomer Break is Offering a Singles Cruise for Solo Travelers