Ketel One Vodka is Launching an Eco, Plant-Filled Drinking Space
Laura McQuarrie — May 3, 2018 — Lifestyle
References: campaignlive
The Ketel One Urban Garden Collective is set to open in just a few days in London as the city's first "clean air bar."
While there are plenty of dingy bars and pubs with dark atmospheres that cater to evening crowds, this new pop-up bar at No 29 Power Station West will distinguish itself as an airy, plant-filled sanctuary. The clean air bar is set to be filled with plants that NASA has recognized as the best for removing airborne toxins, such as the Golden Pothos, Boston Fern and the Rubber Plant.
An intriguing, interactive element within the space will be the "living garnish wall," which provides drinkers with the chance to pick their own basil, mint and rosemary garnishes to enhance their drinks. Additionally, Ketel One will be offering gardening masterclasses to inspire visitors to grow their own herbs at home.
While there are plenty of dingy bars and pubs with dark atmospheres that cater to evening crowds, this new pop-up bar at No 29 Power Station West will distinguish itself as an airy, plant-filled sanctuary. The clean air bar is set to be filled with plants that NASA has recognized as the best for removing airborne toxins, such as the Golden Pothos, Boston Fern and the Rubber Plant.
An intriguing, interactive element within the space will be the "living garnish wall," which provides drinkers with the chance to pick their own basil, mint and rosemary garnishes to enhance their drinks. Additionally, Ketel One will be offering gardening masterclasses to inspire visitors to grow their own herbs at home.
Trend Themes
1. Clean-air Bars - Creating eco, plant-filled drinking spaces with plants known for removing airborne toxins to provide a healthier atmosphere for patrons.
2. Living Garnish Walls - Integrating interactive elements like living garnish walls that allow customers to pick their own herbs to add to their drinks.
3. Gardening Masterclasses - Offering gardening classes to inspire visitors to grow their own herbs at home and create their own eco-friendly environment.
Industry Implications
1. Hospitality - Restaurants, bars, and hotels can create clean-air spaces filled with plants, similar to the Ketel One Urban Garden Collective to offer a healthier atmosphere for patrons.
2. Urban Farming and Gardening - Urban farming and gardening industries can provide education and supplies to businesses and individuals interested in growing their own herbs and plants for a cleaner atmosphere.
3. Sustainable Living - Industries focused on creating sustainable products and solutions can collaborate with hospitality businesses to provide eco-friendly alternatives for creating clean-air spaces.
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