adidas Originals & Raf Simons Boasts a Chromatic Range
Raf Simons partners up with global brand adidas Originals for an eclectic and colorful designer footwear collection. Taking on the silhouettes of the Ozweego and the iconic Stan Smith, the collaboration produces statement pieces that capture the attention by way of a vibrant monochromatic design or a contrasting dual composition.
The Ozweego designer footwear is made readily available to the consumer in five colorways — Black and White, Black and Yellow, Grey and Green, Blue and Pink and Red and Pink. The chunky sole of the shoe and its mixed material upper signify a strong sense of breathability and support, making the Ozweego an ideal companion for the active individual. The Stan Smith designer footwear silhouette, on the other hand, is optimized for the urban landscape and it boasts a tonal upper in Pink, White, Black, Yellow, Off-White and Blue.
The Ozweego designer footwear is made readily available to the consumer in five colorways — Black and White, Black and Yellow, Grey and Green, Blue and Pink and Red and Pink. The chunky sole of the shoe and its mixed material upper signify a strong sense of breathability and support, making the Ozweego an ideal companion for the active individual. The Stan Smith designer footwear silhouette, on the other hand, is optimized for the urban landscape and it boasts a tonal upper in Pink, White, Black, Yellow, Off-White and Blue.
Trend Themes
1. Colorful Designer Footwear - The trend of designers creating eclectic and colorful designer footwear collections.
2. Footwear Collaboration - The trend of global brands and designers partnering up to create statement pieces of footwear.
3. Chunky Sole Shoes - The trend of chunky sole shoes created with mixed material uppers.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on this trend by collaborating with designers to create bold and colorful footwear collections.
2. Sportswear Industry - The sportswear industry can capitalize on the trend of chunky sole shoes with mixed material uppers to create footwear that provides breathability and support.
3. Retail Industry - The retail industry can capitalize on the trend of designer footwear collaborations by stocking their stores with statement pieces that capture attention through vibrant monochromatic designs.
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