Childish Gambino is adidas Originals' New Brand Ambassador
Last month, adidas Originals tapped into Kylie Jenner for its Falcon campaign and today, the global company brings on Childish Gambino — formerly known as Donald Glover, as a brand ambassador via a cutely animated video announcement.
In July, the musician released two summer-ready tracks, one of which was 'Feels Like Summer.' On September 1st, an animated video was uploaded to accompany the song. The short shows Childish Gambino strolling a neighborhood that is occupied by hip-hop's recognizable faces.
adidas Originals' announcement video borrows the aesthetic of 'Feels Like Summer,' adding extra frames to the animated storyline. The 50-second-long addition shows the artist's character returning home and putting on a pair of adidas-branded sneakers. This is an engaging announcement video because it is literally an extension of pop culture.
In July, the musician released two summer-ready tracks, one of which was 'Feels Like Summer.' On September 1st, an animated video was uploaded to accompany the song. The short shows Childish Gambino strolling a neighborhood that is occupied by hip-hop's recognizable faces.
adidas Originals' announcement video borrows the aesthetic of 'Feels Like Summer,' adding extra frames to the animated storyline. The 50-second-long addition shows the artist's character returning home and putting on a pair of adidas-branded sneakers. This is an engaging announcement video because it is literally an extension of pop culture.
Trend Themes
1. Animated Video Announcements - Opportunity for brands to engage audiences with creative and visually appealing video announcements.
2. Brand Ambassadors - The use of influential celebrities and musicians to promote a brand and reach new audiences.
3. Pop Culture Extensions - Creating content that aligns with popular culture to generate buzz and connect with target consumers.
Industry Implications
1. Fashion - Fashion brands can use animated video announcements and brand ambassadors to capture the attention of trend-conscious consumers.
2. Entertainment - Entertainment companies can leverage animated video announcements and pop culture extensions to create engaging and shareable content.
3. Marketing and Advertising - Marketing agencies can help brands incorporate animated video announcements and brand ambassadors into their promotional strategies to increase brand awareness and customer engagement.
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