adidas Originals Boasts a Sleek and Technical Urban Piece
References: adidas & highsnobiety
adidas Originals partners up with GORE-TEX and Canadian designer Conroy Nachtigall for the release of an incredibly functional and packable rain jacket. The outerwear piece is unbelievably versatile and the brands were successful in making it ideal for both urban and adventure-forward environments.
The silhouette of the coat is made to be 100% waterproof, durable and highly breathable with GORE-TEX's industry-leading fabrics. However, the most innovative aspect of this packable rain jacket is its practicality. For the development of the piece, adidas Originals and its collaborators use patented Karkaj technology that significantly increases its adaptability. The special design allows for the wearer to "easily convert the garment into a carryable accessory" which gives the piece an edge over other offerings on the market.
The silhouette of the coat is made to be 100% waterproof, durable and highly breathable with GORE-TEX's industry-leading fabrics. However, the most innovative aspect of this packable rain jacket is its practicality. For the development of the piece, adidas Originals and its collaborators use patented Karkaj technology that significantly increases its adaptability. The special design allows for the wearer to "easily convert the garment into a carryable accessory" which gives the piece an edge over other offerings on the market.
Trend Themes
1. Packable Outerwear - Brands can develop other outerwear pieces that can be easily converted into a carryable accessory.
2. Karkaj Technology - Other companies can use Karkaj technology to enhance the adaptability of their products.
3. Performance-driven Apparel - Companies can focus on producing functional and versatile garments ideal for both urban and adventure-forward environments.
Industry Implications
1. Outdoor and Adventure - Brands in this industry can benefit from creating innovative and functional outerwear pieces that are highly adaptable.
2. Sportswear - Companies in the sportswear industry can focus on developing performance-driven apparel that can withstand various weather conditions.
3. Fashion - Brands in the fashion industry can partner with technical fabric suppliers to create functional and stylish outerwear pieces.
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