adidas Taps a Series of Streetwear Labels for the 'Winning Collection'
References: hypebeast & highsnobiety
adidas first introduces the Winning collection alongside Japanese streetwear giant BAPE to honor the World Cup series, but have just added more items with NEIGHBORHOOD and White Mountaineering as well. adidas collaboratively creates three pieces with each label -- with each brand creating its own track jacket, soccer jersey, and own iteration of the classic Samba sneaker silhouette.
The BAPE version boasts a red and white color palette to represent its Japanese heritage. The NEIGHBORHOOD iterations of the three pieces are constructed in a predominantly black colorway with neon accenting details. The jersey, Samba sneaker, and track jacket by White Mountaineering are crafted in a quieter grey hue. The entire Winning collection will be available for purchase at a pop-up location in Isetan Shinjuku between the dates of May 14 to May 29, before it hits BAPE, NEIGHBORHOOD and White Mountaineering store locations on May 30.
The BAPE version boasts a red and white color palette to represent its Japanese heritage. The NEIGHBORHOOD iterations of the three pieces are constructed in a predominantly black colorway with neon accenting details. The jersey, Samba sneaker, and track jacket by White Mountaineering are crafted in a quieter grey hue. The entire Winning collection will be available for purchase at a pop-up location in Isetan Shinjuku between the dates of May 14 to May 29, before it hits BAPE, NEIGHBORHOOD and White Mountaineering store locations on May 30.
Trend Themes
1. Streetwear Collaborations - The partnership between adidas and these three streetwear brands to create a limited edition collection shows the potential for successful collaborations between high-fashion and sportswear brands.
2. Localization of Products - Creating World Cup-themed capsules with red and white for BAPE to represent Japanese heritage, black and neon accents for NEIGHBORHOOD to cater to its predominantly urban market, and a quieter grey shade for White Mountaineering highlights the importance of tapping into local culture for better market penetration.
3. Pop-up Shops - The Winning collection's initial purchase availability in a pop-up shop in Isetan Shinjuku could benefit retailers as a cost-effective way to test new products, create buzz, and reach new markets without the need for a permanent storefront.
Industry Implications
1. Fashion - The blending of high fashion and sportswear creates new opportunities for innovation in the fashion industry.
2. Sports Retail - Collaborations between popular streetwear brands and sportswear brands offer potential for sportswear retailers to boost sales and reach new markets.
3. Marketing and Advertising - The use of pop-up shops to test the market and generate excitement for new products or collaborations could prove valuable to marketing and advertising companies looking to engage customers in unique and cost-effective ways.
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