Credit-crunched consumers crave interactive bond with brands
Implications - With dwindling money for frivolous purchases, some brands are peppering their ads with comedy instead of sex. These brands are using humour and interactivity to create a lasting emotional connection with the consumer. Also driving this is the theory that cheerful messages carry more weight in times of gloom.
Trend Themes
1. Humorous Ads - In a difficult economic climate, brands are relying on humor and interactivity to forge a lasting connection with consumers
2. Creative Visual Elements - Ad agencies are using surreal and shocking visuals to grab consumer attention and make their products memorable
3. Storytelling Marketing - Brands are using storytelling as a way to make a lasting impression on consumers and create an emotional connection
Industry Implications
1. Advertising - Ad agencies can draw inspiration from humorous and visually striking ad campaigns to develop unique marketing strategies for their clients
2. Consumer Goods - Consumer goods brands can use storytelling to create emotional connections with consumers and showcase their products in a relatable way
3. Entertainment - The use of interactive elements in marketing, such as interactive music videos, can be leveraged by the entertainment industry to engage with audiences
12 Featured, 72 Examples:
2,002,338 Total Clicks
Date Range:
Apr 09 — Jun 09
Trending:
Hot
Consumer Insight Topics:
