Toshiba Electronic Signage Controlled by Cell Phones
Stratosphere Surfer — March 30, 2009 — Tech
References: gizmodo.au
Toshiba recently rolled out an electronic billboard featuring games that passing pedestrians can play using their cell phones. Computer users are also invited to participate via YouTube.
Displayed in Tokyo above the entrance to a camera superstore, the billboard allows up to six players to join a 90-second race. During this time, they must color squares on the board with a “paint brush” and search for Pala-Chan, the Toshiba mascot.
Mobile phone participants, who must register before each game begins by calling a phone number on the billboard, control their “paint brushes” by using their number keypads. YouTube players sign up online and participate using the arrow keys on their keyboards.
The games are an engaging way for Toshiba to demonstrate the capability of its digital signage technology using real-time data over the Internet. The company is also using the billboard to promote its laptops.
Displayed in Tokyo above the entrance to a camera superstore, the billboard allows up to six players to join a 90-second race. During this time, they must color squares on the board with a “paint brush” and search for Pala-Chan, the Toshiba mascot.
Mobile phone participants, who must register before each game begins by calling a phone number on the billboard, control their “paint brushes” by using their number keypads. YouTube players sign up online and participate using the arrow keys on their keyboards.
The games are an engaging way for Toshiba to demonstrate the capability of its digital signage technology using real-time data over the Internet. The company is also using the billboard to promote its laptops.
Trend Themes
1. Interactive Digital Billboards - Combining interactive gaming with digital signage technology to increase engagement and demonstrate capabilities.
2. Real-time Data Integration - Incorporating real-time data over the Internet to enhance the interactive experience of digital billboards.
3. Mobile Integration - Integrating cell phone participation for gaming and digital billboard use for increased customer engagement.
Industry Implications
1. Digital Signage - Innovating digital signage technology to increase customer engagement and provide interactive experiences, such as gaming.
2. Mobile Phone - Developing mobile integration capabilities for digital billboard use to enhance the interactive experience for customers.
3. Advertising - Increasing engagement and attracting attention to digital billboards by incorporating interactive gaming technology.
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