FedEx Shows You The Caring Hands of Their Couriers
Vincent Salera — March 11, 2009 — Marketing
References: coloribus
These ads for FedEx courier service are simple, yet very effective in “delivering” their message. You immediately understand the message with no need for copy. My favorite one is the elderly hands giving the child his toy robot; it enforces the image of fast, safe and trustworthy service you can expect from FedEx.
The ads were created by advertising agency DDB, Brasil with creative direction by Rodolfo Sampaio, Julio Andery, Sergio Valente and Benjamin Yung Jr.
The ads were created by advertising agency DDB, Brasil with creative direction by Rodolfo Sampaio, Julio Andery, Sergio Valente and Benjamin Yung Jr.
Trend Themes
1. Minimalist Advertising - Opportunity for brands to communicate messages using minimal visuals and copy.
2. Emotional Advertising - Potential to evoke strong emotions and connect with audiences through storytelling.
3. Trust-based Advertising - Chance for brands to highlight their reliability and customer service.
Industry Implications
1. Courier Services - Disruptive innovation opportunity: Creating memorable and impactful ads to differentiate from competitors.
2. Advertising Agencies - Opportunity to explore creative approaches that rely on minimalism and emotional storytelling.
3. Toy Industry - Chance to collaborate with courier services for promotional campaigns centered around delivering happiness and surprises to children.
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