InstaCool Sprite
Alex Covert — September 19, 2007 — Lifestyle
References: engadget
Coca Cola is reportedly working on a self-chilling beverage. The beverage is nothing new - good, old Sprite. The insta-cool, though, is cutting edge. Supposedly, once the drink is opened, a mechanism creates ice from the drink and therefore, doesn't dilute it.
Implications - Even the oldest, most established innovations have room for improvement, as is exemplified with Coca-Cola's attempt to update its age-old cola classic, Sprite. Today's restless consumer is used to constant updates due to social media and technology, and thus, will expect the same from all other facets of life. Small companies and large companies can both benefit form adapting this state of constant improvement and progression.
Implications - Even the oldest, most established innovations have room for improvement, as is exemplified with Coca-Cola's attempt to update its age-old cola classic, Sprite. Today's restless consumer is used to constant updates due to social media and technology, and thus, will expect the same from all other facets of life. Small companies and large companies can both benefit form adapting this state of constant improvement and progression.
Trend Themes
1. Self-chilling Beverages - The rise in demand for convenient and instant gratification products presents an opportunity for companies to innovate and create more self-chilling beverages through advanced mechanisms and technologies.
2. Non-diluting Beverages - The introduction of beverages that do not dilute after opening presents an opportunity for companies to innovate and create similar non-diluting beverages while improving the beverage's taste and quality experiences.
3. Constant Improvement and Progression - The market shift towards constant improvement and progression presents an opportunity for companies to adapt and embrace improvements as a way to meet customers' changing preferences and needs.
Industry Implications
1. Beverage Industry - The Beverage Industry has an opportunity to grow by investing in research and development, advancing their technology and developing convenient self-chilling and non-diluting beverages.
2. Packaging Industry - The Packaging Industry has an opportunity to create innovative packaging solutions that facilitate the creation of self-chilling and non-diluting beverages, while solving any current flaws affecting consumers' experiences.
3. Technology Industry - The Technology Industry has an opportunity to collaborate with the Beverage Industry to develop and improve beverage cooling technologies and enhance the quality of beverage experiences.
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