Sprite's 'Brutal Honest Truths' Advertisements Go Viral
Tisah Tucknott — June 4, 2009 — Marketing
References: acimasizgercekler & digitalbuzzblog
Sprite’s new campaign called “Brutal Honest Truths” should probably have your ex worried. The global campaign uses virtual voodoo dolls for the simple use of sweet revenge.
Papervision 3D and motion tracking were used to create this application that allows people to upload a picture of their ex and perform brutal acts. Not only is revenge fulfilled, but users also end up creating their own voodoo movie.
Do you think this campaign is harmless or evil?
Papervision 3D and motion tracking were used to create this application that allows people to upload a picture of their ex and perform brutal acts. Not only is revenge fulfilled, but users also end up creating their own voodoo movie.
Do you think this campaign is harmless or evil?
Trend Themes
1. Virtual Voodoo Dolls - Exploring the use of virtual voodoo dolls for revenge and entertainment purposes through innovative technology.
Industry Implications
1. Advertising - Opportunity for advertisers to create engaging and viral campaigns using interactive technologies like virtual voodoo dolls.
2. Virtual Reality - The virtual voodoo dolls campaign highlights the potential of virtual reality technology for immersive and interactive experiences.
3. Online Gaming - Online gaming platforms could incorporate virtual voodoo dolls as a unique and engaging gameplay element for users.
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