Designer cutbacks fueled by the credit crunch
Implications - Betsey Johnson canceled her show and instead featured her collection in her NYC showroom. Tom Ford stepped in as his own photographer to cut costs. Vivienne Westwood shared her fashionable DIY credit crunch tips, and NY Fashion Week’s official coffee sponsor was the cheap McDonald’s McCafe.
Trend Themes
1. Fashion Designers as Photographers - Fashion designers are picking up the camera and becoming the stars behind the lens, opening the door for further collaborations with photographers in the fashion industry.
2. Credit Crunch Coffee Couture - The use of cheaper event sponsors or alternatives drives innovative collaborations, such as adding food options to traditional coffee franchises to increase sales revenue and target health-conscious consumers.
3. Off-runway Fashion Shows - Small, unconventional fashion shows and unique showcases provide an opportunity for brands to wave creative directions, connect with smaller audiences and boost brand loyalty and interaction.
4. Designer Budget Tips - Designers can establish sustainable brand values by advertising deliberately simple budget options that keep true with fairness practices or showcasing DIY tips, which resonates with youthful and ethically conscious consumers.
Industry Implications
1. Fashion and Photography - As fashion designers take on photography and social media platforms enhance the photography consumer experience, it creates opportunities in the fashion and photography industries.
2. Food and Beverage - Alternative sponsors, cheaper products or menu mix-ins from established brands open doors for creative collaborations to drive innovation and increase revenue and target new audiences.
3. Small Fashion Retailers - Off-runway fashion shows provide opportunities for smaller brands to distinguish themselves from big brands and showcase their collection. With creative direction, unique shows can attract attention from the public and media to boost sales or create market disruption.
4 Featured, 13 Examples:
855,574 Total Clicks
Date Range:
Feb 09 — Mar 09
Trending:
Average
Consumer Insight Topics:
