IKEA Explores Illustration-Based Digital Communication
Tisah Tucknott — June 5, 2009 — Eco
IKEA has tried a new approach to digital communication by advertising via storytelling in Sweden. The IKEA storyline introduces the new IKEA PS collection, which is a line of eco-focused products (check out the related articles below for a sneak peek).
Fantasy-filled and inspiring, viewers are taken on a journey with weird flying objects. Behind each project lies a designer who tells you the story of the object they have created for IKEA.
Implications - A simple and effective way to create a lasting impression in the minds of consumers is by associating a product with a story. Consumers are much more likely going to find ways to relate to a story than a long list of product details and facts.
Fantasy-filled and inspiring, viewers are taken on a journey with weird flying objects. Behind each project lies a designer who tells you the story of the object they have created for IKEA.
Implications - A simple and effective way to create a lasting impression in the minds of consumers is by associating a product with a story. Consumers are much more likely going to find ways to relate to a story than a long list of product details and facts.
Trend Themes
1. Storytelling Advertising - Utilizing storytelling techniques in advertising campaigns to create lasting impressions and connect with consumers on an emotional level.
2. Illustration-based Communication - Using illustrations as a form of communication to convey brand messages and engage with audiences in a visually captivating way.
3. Eco-focused Product Lines - Developing product lines that are environmentally friendly and appeal to consumers' growing interest in sustainable and eco-conscious choices.
Industry Implications
1. Advertising - Incorporating storytelling techniques and illustration-based communication in advertising campaigns can disrupt traditional marketing approaches and enhance brand engagement.
2. Design - Designers can explore the use of storytelling to showcase their creations and connect with consumers on a more personal and emotional level, fostering brand loyalty and recognition.
3. Home Furnishing - Creating eco-focused product lines within the home furnishing industry can attract environmentally conscious consumers and position brands as leaders in sustainability and innovation.
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