The Cold War Kids Let Fans Mix and Match Their New Album
Shelby Lee Walsh — June 1, 2009 — Pop Culture
References: mtvmusic
The Cold War Kids are a fantastic band made up of equal parts intoxicating instrumental and poetic lyrics. What’s more, The Cold War Kids are soon to be releasing their new album, “I’ve Seen Enough” and to promote it, they’ve come up with a really innovative idea.
To get the full “I’ve Seen Enough” experience, they have an interactive game which allows you to listen to five different songs off the album and mix and match instrumental elements from each song or isolate them.
Check out a Cold War Kids classic song above and then head over to this website to play around with their upcoming album.
To get the full “I’ve Seen Enough” experience, they have an interactive game which allows you to listen to five different songs off the album and mix and match instrumental elements from each song or isolate them.
Check out a Cold War Kids classic song above and then head over to this website to play around with their upcoming album.
Trend Themes
1. Interactive Music Videos - Disruptive innovation opportunity: Creating personalized music experiences by allowing users to interact with and remix songs.
2. Personalized Album Experiences - Disruptive innovation opportunity: Offering fans the ability to customize their listening experience by adjusting instrumental elements.
3. Music Gamification - Disruptive innovation opportunity: Gamifying music consumption by engaging users in interactive games related to albums or artists.
Industry Implications
1. Music Streaming - Disruptive innovation opportunity: Integrating interactive features into music streaming platforms to enhance user engagement and personalization.
2. Music Production - Disruptive innovation opportunity: Developing tools and software that empower users to easily remix and personalize songs.
3. Entertainment and Media - Disruptive innovation opportunity: Leveraging interactive music videos and personalized album experiences to attract and retain audiences across various entertainment and media platforms.
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