Orangina Gets Kooky With Humanimal Ad Campaign
Shelby Lee Walsh — May 22, 2009 — Lifestyle
References: adsoftheworld
Orangina is a refreshing sparkling orange beverage that is perfect for sipping in the summertime. The new ad from Orangina embodies the aforementioned vision but with a kooky side.
To promote their new product (Orangina Light), they have used a digital rollerblading giraffe with an eye for hot beach babes. This ad is short, sweet and funny. Orangina isn't only good at making delicious beverages, they're also good at selling themselves!
Implications - Society is now so infiltrated with commercials that consumers have become desensitized to their imagery and typical content. They seek commercials that are unique for their surreal and shocking content, making them memorable.
To promote their new product (Orangina Light), they have used a digital rollerblading giraffe with an eye for hot beach babes. This ad is short, sweet and funny. Orangina isn't only good at making delicious beverages, they're also good at selling themselves!
Implications - Society is now so infiltrated with commercials that consumers have become desensitized to their imagery and typical content. They seek commercials that are unique for their surreal and shocking content, making them memorable.
Trend Themes
1. Surreal Advertising - Creating commercials with surreal and shocking content to make them more memorable in a desensitized society.
2. Kooky Promotions - Utilizing kooky and unconventional marketing tactics to attract consumer attention.
3. Digital Mascots - Using digital characters, such as rollerblading giraffes, to promote products and create a memorable brand image.
Industry Implications
1. Beverage - Using unconventional marketing tactics and surreal advertising to differentiate in a crowded beverage market.
2. Advertising - Exploring unique and kooky promotions to stand out in the competitive advertising industry.
3. Digital Marketing - Incorporating digital mascots and surreal advertising to capture consumer attention and generate brand engagement.
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