‘Gravity' by Studio 2roqs Uses SMS Technology & Physics
Noora Abu Eitah — April 13, 2009 — Art & Design
“Gravity†is a collaborative application created by Studio 2roqs that uses the architecture of a building as a projection surface. This real-time interactive animation allows people to send SMS text messages, which then display on the walls in geometric shapes.
The animation is driven by physics and the projected words fall as if they are colliding with the building's architecture. Incredible.
Implications - The featured video shows a group of interested people watching as the words magically fall down the side of a building. People were able to send texts to the wall and those texts would magically appear on the building. Even though the falling words aren't in English, it's still cool to watch no matter what language you speak!
The animation is driven by physics and the projected words fall as if they are colliding with the building's architecture. Incredible.
Implications - The featured video shows a group of interested people watching as the words magically fall down the side of a building. People were able to send texts to the wall and those texts would magically appear on the building. Even though the falling words aren't in English, it's still cool to watch no matter what language you speak!
Trend Themes
1. Interactive SMS Installations - Disruptive innovation opportunity: Create interactive SMS installations that transform the architecture of buildings into projection surfaces for real-time interactive animations.
2. Geometric Shape Projections - Disruptive innovation opportunity: Develop new applications that use physics-driven projections to display SMS text messages in geometric shapes on various surfaces.
3. Real-time Interactive Animation - Disruptive innovation opportunity: Explore the use of real-time interactive animations powered by SMS technology to engage audiences in unique and immersive experiences.
Industry Implications
1. Architecture - Disruptive innovation opportunity: Collaborate with architects to integrate SMS installations into building designs, offering a new way to transform buildings into interactive canvases.
2. Communication Technology - Disruptive innovation opportunity: Develop advanced SMS technologies that enable real-time interactive animations, creating new possibilities for communication and engagement.
3. Digital Art and Projection Mapping - Disruptive innovation opportunity: Combine SMS technology with projection mapping techniques to create visually stunning and dynamic art installations that respond to SMS interactions.
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