Recalling timeless tales excites the imagination for consumers of all ages
Implications - The greatest pleasure-enhancing tool a person can have is free: his or her imagination. Whimsical innovations that channel childlike innocence and excite the imagination, just as a fairy tale does, are silver linings on an economic dark cloud and appeal equally to children, their parents and grandparents.
Trend Themes
1. Fairytale Theme - Whimsical innovations that channel childlike innocence and excite the imagination, just as a fairy tale does, appeal equally to children, their parents, and grandparents.
2. Ethereal Imagery - The use of ethereal images like those seen in Thierry Mugler Angel advertisements are peaceful to consumers, especially when considering the deviant, chaotic nature of today's society.
3. Fairy Culture - Fairy culture emphasizes that, when we believe, the Fairies hear us and are drawn to us, which could lead to the business opportunity of creating fairytale inspired products that uplift and transport us to a magical world.
Industry Implications
1. Fashion - Jason Wu's fall collection inspired by fairy tales received a great deal of attention, indicating a potential opportunity in clothing inspired by popular fairy tales.
2. Hospitality - Fairy tale-themed hotels like Grand Daddy's Goldilocks Trailer and similar accommodations seek to create an immersive and magical environment for guests, indicating an opportunity within the hospitality industry for emulating childhood fantasies.
3. Art & Photography - The 'Wahre Maerchen' surreal photo exhibit offers contemporary authors' artistic interpretations of classic fairy tales with accompanying hauntingly beautiful Gothic photography, showing an opportunity for creative artists to explore the world of these stories and bring them to life through their craft.
7 Featured, 29 Examples:
1,477,325 Total Clicks
Date Range:
Jan 09 — Mar 09
Trending:
Hot
Consumer Insight Topics:
