IKEA Releases Line of Solar-Powered Outdoor Lamps
Marissa Brassfield — March 6, 2009 — Eco
References: ikea
IKEA's summer line of solar-powered LED outdoor lights makes sustainable small appliances a feasible home decor option for every budget. With bright colors, sleek lines and an incredible price point, I'm hoping these fly off store shelves.
What's great about IKEA's solar lights is that they're plug-free by design. That means they're every bit as appropriate for backyard barbecues as they are for camp sites.
Implications - Consumers are looking to conserve energy due to the raised awareness of mass consumption that's affecting the Earth. With so many individuals looking to find alternate sources of power, it becomes all the more important for brands to help them achieve that goal. As more solar and wind powered products are being produced, companies are one step closer to helping consumers live a eco lifestyle at ease.
What's great about IKEA's solar lights is that they're plug-free by design. That means they're every bit as appropriate for backyard barbecues as they are for camp sites.
Implications - Consumers are looking to conserve energy due to the raised awareness of mass consumption that's affecting the Earth. With so many individuals looking to find alternate sources of power, it becomes all the more important for brands to help them achieve that goal. As more solar and wind powered products are being produced, companies are one step closer to helping consumers live a eco lifestyle at ease.
Trend Themes
1. Affordable Solar-powered Home Appliances - The trend of affordable solar-powered home appliances is disrupting the home decor industry by making eco-friendly living accessible to consumers of every budget.
2. Plug-free Outdoor Light Solutions - The trend of plug-free solar-powered LED outdoor lights is disrupting the outdoor lighting industry by providing easy-to-use and portable solutions for backyard barbecues, camp sites, and more.
3. Sustainable Product Lines - The trend of sustainable product lines is disrupting various industries by providing a wider range of eco-friendly options for consumers who prioritize sustainability and reducing their carbon footprint.
Industry Implications
1. Home Decor - The home decor industry has an opportunity to embrace the trend of affordable solar-powered home appliances and offer a wider range of eco-friendly options for consumers that prioritize sustainability in their lifestyle and decor.
2. Outdoor Lighting - The outdoor lighting industry has an opportunity to embrace the trend of plug-free solar-powered LED outdoor lights and offer innovative and portable solutions for consumers who enjoy outdoor activities or gatherings.
3. Sustainability-focused Products - Various industries have an opportunity to embrace the trend of sustainable product lines, prioritize sustainability and reducing carbon footprint, and offer more eco-friendly options for consumers that prioritize such values in their purchasing decisions.
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