The Puppy Bowl's Coffee for Charity Supports Shelter Pets
Laura McQuarrie — January 19, 2018 — Lifestyle
References: grounds-and-hounds.myshopify
Alongside the Super Bowl, Animal Planet runs The Puppy Bowl as an annual television program that mimics a game played with puppies instead of professional football players—this year, The Puppy Bowl now has its own official coffee for charity.
The Puppy Bowl Blend x Animal Planet was created in collaboration with Grounds & Hounds Coffee Co. as one where "every pound saves a hound." 30% of all proceeds from this blend will be donated to support the process of getting shelter pets into foster homes.
The fair trade medium roast coffee itself is made with a blend of beans from Guatemala and Papua New Guinea and is said to have notes of molasses, ripe red berries, milk chocolate and toasted vanilla. As an added incentive to inspire sales of the Puppy Bowl Blend x Animal Planet, Grounds & Hounds Coffee Co. is also offering an official Puppy Bowl bandana with every order.
The Puppy Bowl Blend x Animal Planet was created in collaboration with Grounds & Hounds Coffee Co. as one where "every pound saves a hound." 30% of all proceeds from this blend will be donated to support the process of getting shelter pets into foster homes.
The fair trade medium roast coffee itself is made with a blend of beans from Guatemala and Papua New Guinea and is said to have notes of molasses, ripe red berries, milk chocolate and toasted vanilla. As an added incentive to inspire sales of the Puppy Bowl Blend x Animal Planet, Grounds & Hounds Coffee Co. is also offering an official Puppy Bowl bandana with every order.
Trend Themes
1. Pet-centric Charitable Products - There is a growing trend of creating products that benefit pets through charitable donations and collaborations with animal advocacy organizations.
2. Socially Responsible Coffee - Coffee companies are using their products to support social and environmental causes, particularly in fair trade and sustainable sourcing practices.
3. Brand Collaborations for Charity - Companies are teaming up with each other and with charitable organizations to create products and promotions that benefit both parties and serve a greater cause.
Industry Implications
1. Coffee - The coffee industry can explore opportunities to partner with shelters or animal welfare organizations in creating charitable blends or promoting pet-centric products.
2. Pet Care - Pet care companies can explore opportunities for charitable collaborations with coffee companies and other brands to expand their reach and social impact.
3. Non-profit - Animal welfare non-profits can explore partnerships with corporate sponsors to create fundraising products or promotions that benefit their cause and spread awareness.
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