Shake Shack's 'Love Shack Shake' Supports People and Assistance Dogs
Laura McQuarrie — January 29, 2018 — Social Good
References: qsrmagazine & foodandwine
For a limited time around Valentine's Day this year, Shake Shack is selling the limited-edition 'Love Shack Shake' in Atlanta, Los Angeles and New York City. The pink-hued, glitter-topped shake gets its name from the B-52s' 'Love Shack' and promotes an amiable cause.
The B-52s played a part in the creation of the strawberry blonde milkshake, with Kate Pierson noting: "We’re shakin’ with excitement to celebrate Valentine’s Day with the Love Shack Shake and even more excited to support the great work of Canine Companions for Independence."
For each Love Shack Shake sold, Shake Shack will be donating $2 to Canine Companions for Independence, an non-profit organization that pairs assistance dogs with adults, children and veterans with disabilities, free of charge. Although there are plenty of special Valentine's Day product promotions centered around romantic love, this offering reminds of the simple, undemanding love that pets require.
The B-52s played a part in the creation of the strawberry blonde milkshake, with Kate Pierson noting: "We’re shakin’ with excitement to celebrate Valentine’s Day with the Love Shack Shake and even more excited to support the great work of Canine Companions for Independence."
For each Love Shack Shake sold, Shake Shack will be donating $2 to Canine Companions for Independence, an non-profit organization that pairs assistance dogs with adults, children and veterans with disabilities, free of charge. Although there are plenty of special Valentine's Day product promotions centered around romantic love, this offering reminds of the simple, undemanding love that pets require.
Trend Themes
1. Limited-edition Promotions - The trend of offering limited-edition products or services for a specific period of time can create excitement and drive sales.
2. Cause-related Marketing - The trend of aligning with a charitable cause can enhance brand reputation and increase consumer loyalty.
3. Non-profit Partnerships - The trend of collaborating with non-profit organizations can help raise awareness and support for important causes.
Industry Implications
1. Food & Beverage - The food and beverage industry can create limited-edition products or special promotions to boost sales and engage customers.
2. Marketing & Advertising - Marketing and advertising agencies can help businesses strategize and execute cause-related marketing campaigns to enhance brand image and increase customer engagement.
3. Non-profit - Non-profit organizations can collaborate with businesses to promote their cause and generate donations through cause-related marketing initiatives.
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