Cultivating Cost-Effectice Consumer Involvement
Implications - Harnessing the collective power of individual creativity is a cost-effective way to innovate. Crowdsourcing is the extreme version of a focus group; rather than simply recording responses and acting accordingly, crowdsourcing directly and immediately affects the product or venture in which it is used.
Trend Themes
1. Pro-am Journalism - Amateurs contribute to reporting while professionals edit, resulting in a collaborative news creation process.
2. Crowdsourced Research and Development - Large groups of scientists tackle specific challenges, allowing companies to outsource complex problems to the collective expertise of the crowd.
3. Community-powered Marketplaces - Platforms that leverage user suggestions and votes to determine the products and services offered, democratizing decision-making processes.
Industry Implications
1. Media and Publishing - Integration of user-generated content and professional oversight for news and storytelling.
2. Scientific Research and Development - Global collaboration on specific scientific problems through incentive-based participation.
3. E-commerce - Crowdsourced platforms allowing consumer input to shape product offerings, enhancing market alignment.
17 Featured, 22 Examples:
324,510 Total Clicks
Date Range:
Jun 07 — Nov 08
Trending:
Average
Consumer Insight Topics:
