Foodzie is Edible Etsy
Marissa Brassfield — September 11, 2008 — Pop Culture
References: springwise & foodzie
If you like the way Etsy has revolutionized the small-scale online marketplace, you’ll love Foodzie, its gourmet artisan food counterpart.
Foodzie is just getting ready to launch out of beta mode, and judging by the three small businesses offering their creations in this online marketplace--Tetulia Teas, Boulder Popcorn and Seth Ellis Chocolatier--the possibilities for Foodzie are incredible.
The concept of bringing small-scale producers to a global audience has been popularized by other non-food businesses like Ebay and Etsy. With Foodzie, now even start-up gourmet businesses have a shot at major sales.
Foodzie is just getting ready to launch out of beta mode, and judging by the three small businesses offering their creations in this online marketplace--Tetulia Teas, Boulder Popcorn and Seth Ellis Chocolatier--the possibilities for Foodzie are incredible.
The concept of bringing small-scale producers to a global audience has been popularized by other non-food businesses like Ebay and Etsy. With Foodzie, now even start-up gourmet businesses have a shot at major sales.
Trend Themes
1. Virtual Gourmet Marketplaces - The rise of virtual gourmet marketplaces such as Foodzie presents opportunities for small-scale gourmet businesses to reach wider audiences.
2. Small-scale Artisan Food Producers - The popularity of small-scale artisan food producers on platforms like Foodzie demonstrates a growing market for unique and personalized gourmet products.
3. Direct-to-consumer Specialty Foods - The trend towards direct-to-consumer specialty foods via virtual marketplaces like Foodzie offers opportunities for disruption in the traditional gourmet food industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from adopting virtual marketplaces and direct-to-consumer business models to reach new audiences and expand offerings.
2. E-commerce - The e-commerce industry can leverage the success of virtual marketplaces such as Etsy and Foodzie to create new marketplaces for niche products and services.
3. Small Business - Small businesses can take advantage of virtual marketplaces like Foodzie to reach wider audiences and compete with larger, traditional gourmet food producers.
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