Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Double Take Advertising

To stand out, outdoor ads need more than enticing visuals

Implications - While billboards are large, often eye-catching and generally placed in high traffic areas, their ubiquity generally leaves them overlooked. Very rarely do people take notice, and even if they do, most ads are only seen for a few seconds. So how do you get people to look twice? Here are some great examples.
Trend Themes
1. Interactive Billboards - The use of interactive elements in outdoor advertising offers opportunities for grabbing and maintaining viewers' attention through their participation.
2. Non-traditional Advertising - Incorporating creative and edgy elements that deviate from traditional ads and promote a message of controversial or provocative nature can contribute to the success of outdoor campaigns.
3. Billboards as Creative Medium - The use of billboards as a creative medium allows for dynamic storytelling, and with the incorporation of technology and innovative materials, facilitates the production of memorable, eye-catching advertisements.
Industry Implications
1. Marketing and Advertising - Professionals can learn from these examples of innovative outdoor campaigns so they can apply similar principles when creating their own innovative marketing strategies.
2. Entertainment - Creative outdoor advertising is a great way to promote films and TV shows, generating buzz and generating higher audience engagement.
3. Retail Industry - Non-traditional and provocative advertising can help beauty, clothing, and other businesses stand out in a crowded marketplace, drawing customers in.
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured
243,716 Total Clicks
Date Range:
Apr 08 — Oct 08
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Wind-Sensitive Billboards
Wind-Sensitive Billboards
Skirt Lifts on Secret Diary of a Call Girl
As a companion to their editorial-style print ads, Prime TV collaborated with DRAFTFCB ad agency, Auckland on a naughty outdoor billboard campaign for the British TV show Secret Diary of a Call Girl. Just… MORE
Billboard Assvertising
Billboard Assvertising
5 Examples
Although boobs are probably the number one used body part in advertising, the ass does get its fair share of attention as well. It even has its own "assvertising" ad gimmick name. Here we bring you five… MORE
Anonymous Texts at Bus Stops
Anonymous Texts at Bus Stops
Big Brother's Creepy Bluetooth Campaign
To promote popular reality show Big Brother 2008 on Channel TEN in Australia, advertising agency Marketforce in Perth came up with a unique bluetooth SMS campaign that really caught people by surprise.… MORE
Creative Playboy Billboard
Creative Playboy Billboard
PLAY, BOY!
Oh, how I love creative subtle advertising like this PLAYB0Y outdoors billboard in Germany. The challenge was to create a billboard that makes men aware of PLAYB0Y in a subtle unusual way using the idea… MORE
Puzzle Billboards
Puzzle Billboards
McDonald's Sort Your Head Out Campaign
McDonald's has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to "sort your head out" with their 1 Euro large coffee. The billboard is… MORE
Interactive Bus Stop Ads
Interactive Bus Stop Ads
Crank Up the Bikini Model's Tan
Most of the time, people don't pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can't help but be captivated by them. This interactive bus stop billboard from… MORE
Animated Digital Billboards
Animated Digital Billboards
LED Blade Runner-Style Ads in LA
A Los Angeles real estate mogul plans to build animated billboards in LA modeled after the huge billboards in the cult classic film of the 1980's Blade Runner. Sonny Astani, who says he has seen the movie… MORE
Blood-Splatter Billboards
Blood-Splatter Billboards
Kill Bill for TV2
Kill Bill was a particularly bloody film. The pulp fiction, two-installment movie directed by Quentin Tarantino and starring Uma Thurman as a Samurai sword-wielding killer out for vengeance, is showcased… MORE
Noise Awareness Billboards
Noise Awareness Billboards
AEG Eloectrolux Advertises The Decibel Level
In a global billboard campaign by AEG-Electrolux for Noise Awareness, AEG has installed billboards with built in decibel meters so that passerbys can see the noise level. The boards have been installed… MORE
See-Through Billboards
See-Through Billboards
Google Video Campaign
Google has come up with a brilliant outdoor guerrilla campaign for Google Video using see-through billboards. The message is that Google Video gives you a realistic experience, as if you are seeing real… MORE
Lawn Shaving
Lawn Shaving
Bic Razor Campaign
How long would it take you to shear your lawn with your razor blade? Impossible, right? With your shaver, probably, but hey, if you had a Bic, maybe not! This creative "Grass Cutter" Billboard for Bic… MORE