When a product fails, revival can only come from thinking outside the box
Implications - Backpacks nearly disappeared when the messenger bag gained cult status. Soon after, everyone was toting a laptop, so rectangular shoulder bags began to make more sense. The next generation backpack is surfacing, however, and their designers are determined to innovate until the next big idea sticks.
Trend Themes
1. Fashion Evolution - The revival of a product can come from thinking outside the box, leading to new trends and fashion styles.
2. Modular Design - Backpacks that can be converted or expanded to multiple shapes and sizes using innovative materials simplify travels and catch the interest of travelers and adventurers.
3. Ergonomic Fit - Backpack innovations that prioritize the comfort of the wearer can create a new audience seeking a lightweight, well-ventilated and modular design for all types of travel.
Industry Implications
1. Travel & Adventure Gear Industry - Companies can focus on developing lightweight, modular, and ergonomic design backpacks for people who love to explore and travel.
2. Fashion Industry - Fashion designers and companies can introduce backpack as a fashion statement or a luxury accessory by incorporating innovative designs and unique materials.
3. Technology Industry - Technology companies can design Backpacks that integrate with electronic devices such as smartphones, laptops, and tablets to improve people's interaction with gadgets.
8 Featured
108,358 Total Clicks
Date Range:
Dec 07 — Oct 08
Trending:
Warm
Consumer Insight Topics:
