NameThis.com
Alex Covert — June 8, 2008 — Pop Culture
References: namethis & springwise
What's in a name? Quite a bit, it seems. Marketing departments in major companies throughout the world spend big bucks to come up with clever names for their products. You can do it for only $99 USD! NameThis.com allows users to post their business, web site, or product for the purpose of being named. NameThis members peruse through the postings and suggest catchy names that the rest of the community then votes on. Your $99 fee goes towards "rewarding" the top three suggestions. You get some names to choose from in 48 hours and somebody gets paid.
Trend Themes
1. Collaborative Naming - Crowdsourced product naming through online platforms allow for greater diversification and creativity when it comes to branding.
2. Affordable Branding - Services like NameThis.com offer cost-efficient alternatives to expensive marketing campaigns when it comes to product naming.
3. Community Voting - Community voting not only democratizes the naming process, but also ensures greater stakeholder engagement in the branding process.
Industry Implications
1. Marketing and Advertising - Crowdsourced product naming solutions such as NameThis.com offer an innovative way for marketing and advertising professionals to involve their target audience in the branding process.
2. Startups - Cost-effective branding alternatives like NameThis.com are particularly attractive to startups that may not have large marketing budgets.
3. Product Development - Incorporating community feedback through crowdsourced naming platforms like NameThis.com can help companies better understand their target audience when it comes to product development.
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