Carrying devices, such as backpacks, to support transporting a good everywhere
Implications - Backpacks used to be used for carrying personal belongings, but then were replaced by more stylish messenger bags. Now backpacks are reappearing, but this time as ‘bonus’ features to make carrying a product easier. Innovations that make it easier for consumers to a good anywhere help create brand attachment.
Trend Themes
1. Product-carrying Backpacks - Backpacks are now being innovated not just as personal belongings carriers but also as bonus features in transporting one's purchased goods, creating an opportunity for brands to attach to its consumers.
2. Portable and Functional Backpack Innovations - Backpacks are being developed into more than just a carrying item, but also as appliances, with functionalities such as massaging and vacuuming, presenting disruption opportunities to the lifestyle industry.
3. Mobile Convenience and Smart Technology - As technology advances, mobile features and portability become a disruptive force in the market, and it is changing the game in various industries, such as transportation, healthcare, and design.
Industry Implications
1. Retail and E-commerce - Backpacks that offer bonus functions for transporting bought goods can revolutionize the retail and e-commerce industry by providing customers with convenient transport solutions.
2. Health and Wellness - Backpacks that offer massaging functions can be a disruptive innovation opportunity for the health and wellness industry, offering customers the ability to receive therapeutic massage on-the-go.
3. Technology and Design - With the emergence of smart technology, incorporating mobile features in products like the backpack, technology and design can complement each other, creating new and innovative products.
7 Featured
94,159 Total Clicks
Date Range:
Feb 08 — Oct 08
Trending:
Warm
Consumer Insight Topics:
