The internet as a tool to connect mothers from around the world
Implications - Increasingly, web savvy mothers are logging onto sites dedicated to parenting, both to share tips and ideas, as well as exchange services. Although strangers in real life, the internet creates a trust and bond between mothers base on their shared maternal responsibility and societal role.
Trend Themes
1. Parenting Social Networks - Parents worldwide share parenting tips, ideas, and services increasingly through parenting-centric social media sites and communities.
2. Rental Economy - Renting consumer goods, including toys, designer bags, and luxury cars has emerged as an economical solution for the masses, disrupting the traditional ownership business model.
3. Digital Pregnancy & Childbirth Tools - The integration of technology into pregnancy and childbirth has disrupted the traditional tests and tools, leading to the development of digitally enhanced pregnancy test kits and other tools that provide intricate information to users.
Industry Implications
1. Social Media - Parents utilize parenting-centric social media sites and communities and thereby leverage them for creating inclusive and supportive communities worldwide.
2. Consumer Goods and Rental Services - Renting consumer goods is finding traction with the masses with traditional ownership losing ground, giving businesses an opportunity to tap the rental economy with carefully designed, economically viable, and sustainable solutions.
3. Healthcare and Technology - The integration of digital and technological tools in healthcare, particularly in pregnancy and childbirth, provides detailed and accurate information to users, disrupting traditional tests and ultrasound methods.
5 Featured
26,528 Total Clicks
Date Range:
Feb 08 — Oct 08
Trending:
Untested
Consumer Insight Topics:
