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Tech Savvy Seniors

The rise, and embrace, of old-age-friendly technologies

Implications - In the earlier part of the decade, seniors seemed resistant to trying new technologies, but as they began to realize the communication potential, their interests peaked. Older citizens are expressing a fervent desire to connect with their friends and family and are seeking technology that simplifies the process.
Trend Themes
1. Senior Friendly Technologies - As seniors become more interested in connecting with friends and family, technologies tailored to their needs have become increasingly popular.
2. Simplified Interfaces for Older Users - Designers are creating intuitive interfaces for older users to make technology more accessible and user-friendly.
3. Targeted Marketing to Seniors - Businesses are targeting the large and growing senior market with products and services tailored to their specific needs.
Industry Implications
1. Technology - Technologies tailored to senior needs represent a major growth opportunity for the tech industry.
2. Healthcare - As seniors become more tech-savvy, healthcare providers have a significant opportunity to offer new and innovative health monitoring and management services.
3. Consumer Products - Consumer product companies can tap into the large and growing senior market by developing new and innovative products tailored to their specific needs.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 2 Examples:
105,924 Total Clicks
Date Range:
Dec 07 — Oct 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Hire a Granny
Hire a Granny
NetGranny Knits You Custom Socks
I have just discovered Swiss-based Netgranny, the brainchild of the designers Tarzan, and I love it. In brief, Netgranny allows you to choose your favourite sock pattern and then hire a granny to knit… MORE
Cell Phones for Seniors 2
Cell Phones for Seniors 2
Easy Mobile Calling
The EMC (easy mobile calling) phone by designer Matthias Pinkert is targeted at growing baby boomer demographic. As they age, designers are trying to come up with products and designs to keep them up to… MORE
iPod Case For Old Ladies
iPod Case For Old Ladies
Grannytunes
Granny tunes clears the chasm between youthful geek fetishism over the iPod digital audio player, and the antique flavors of an 80 year old woman. The tassel makes this design a must have. The concept… MORE
For Senior Citizen Baby Boomers
For Senior Citizen Baby Boomers
Nokia 'Health Guard'
As older people are prone to forgetting their medicine and keeping track of what they should and should not eat, Marcela Kawka and Izabela Cichecka have created the “Health Guard” concept for NOKIA.… MORE
Cell Phones for Seniors
Cell Phones for Seniors
ClarityLife
It's a geezer phone! Clarity, a company that makes stuff so older people can communicate better, introduced the ClarityLife, a new easier to use cell phone. It's a simple phone with a large display and… MORE
Computers for Boomers
Computers for Boomers
Microsoft Senior PC + Ad-Funded PCs
Microsoft UK unveiled plans for a "Senior PC" at the recent Digital Inclusion conference in London. The machine, which Microsoft is developing in partnership with charities Age Concern and Help the Aged,… MORE
play_circle_filledSenior Cyber Celeb
Senior Cyber Celeb
95 Year Old Blogger Has 60,000+ Readers
Maria Amelia Lopez became a hit with web surfers at the age of 95, thanks to her grandson who gave her a blog for her birthday! With 60,000 regular readers so far, Lopez's homely mix of memory and chat,… MORE
Geek Glasses For Geezers
Geek Glasses For Geezers
Eyetonomy SightMate
The Star Trek gizmo really does exist! Well maybe.... if I was almost blind. The Eyetonomy SightMate glasses look unbelievably geeky, but if one had really poor vision these would help restore their… MORE
Disney Targets 60+ Market
Disney Targets 60+ Market
Tokyo Disneyland & DisneySea Discount Seniors
Live long enough and even Disney gives you a discount. Geezers are used to a dime off their cup of coffee at Mickey D's, but the Mickey Mouse honchos in Japan decided they needed to do more to attract… MORE
play_circle_filledMovie Reviews By Seniors on YouTube
Movie Reviews By Seniors on YouTube
Reel Geezers
What happens when you ask two former movie critics, now in their senior years, to review modern films like Superbad? You get Reel Geezers, as seen in the video below. Together, the male and female duo… MORE
play_circle_filledGeriatric YouTube Stars
Geriatric YouTube Stars
OAP Internet Stars
Call me uncaring, but I think this is the most boring man in the world... but that's what makes it so brilliant! 81-year-old Peter Oakley decided to join the "youth and youngsters" of today by setting… MORE