The Point
Melissa Goldberg — May 16, 2008 — Eco
References: thepoint & smallbusinessarena
If you want to take action for a cause, but you can't do it alone, take a look at The Point, a platform for group action. Making a difference as a group is much more possible than for an individual, so the site creates unique campaigns for which users pledge to take action once it reaches the tipping point.
"The tipping point of an ultimatum is the point at which the cost of group action becomes greater to the target than the benefit of their offending policy. It is when it becomes in the target's best interest to change," ThePoint.com explains. "When a campaign reaches its tipping point, all members are notified that it is time to action. The action can be a straightforward boycott, or something more creative... whatever it takes to force a solution."
This highly interactive site includes countless local and national campaigns, so take a visit and use this unique community to take action!
"The tipping point of an ultimatum is the point at which the cost of group action becomes greater to the target than the benefit of their offending policy. It is when it becomes in the target's best interest to change," ThePoint.com explains. "When a campaign reaches its tipping point, all members are notified that it is time to action. The action can be a straightforward boycott, or something more creative... whatever it takes to force a solution."
This highly interactive site includes countless local and national campaigns, so take a visit and use this unique community to take action!
Trend Themes
1. Group Activism Online - The Point offers a platform for group action, which represents an opportunity for developing technology that enhances the effectiveness of group activism online.
2. Tipping Point Campaigns - The creation of unique Tipping Point campaigns represents an opportunity for creative professionals to develop engaging strategies that can quickly mobilize passionate groups around a cause.
3. Cost-benefit Ultimatums - The Point's cost-benefit ultimatums provide an opportunity for businesses and organizations to decisively weigh the relative costs and benefits of their actions.
Industry Implications
1. Social Networking - The Point's emphasis on community engagement and mass mobilization of users is an opportunity for social networking platforms to develop new engagement strategies.
2. Non-profit Organizations - The Point's innovative crowd-sourcing approach provides opportunities for non-profit organizations to engage their audiences and encourage collective action.
3. Creative Services - The development of Tipping Point campaigns on The Point offers opportunities for creative professionals to apply their skills to developing compelling and effective call-to-action strategies.
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