Taco Bell Offer If Base Stolen in World Series
Ben Preiss — October 23, 2007 — Lifestyle
References: news.yahoo & cnbc
Taco Bell has tried free Taco giveaways before, requiring batters to hit targets or billboards in the outfield, but that never happened.
A player has, however, stolen base in the World Series in every World Series since 1990, so stay tuned for your free taco.
"For years, Taco Bell has put up some crazy promotions related to the World Series. My take is they've tried to give away a free taco, but they focused too hard on the publicity of it all and not on the actual possibility that one of their promotions could ever pay off for fans.
Over the last five years, here's what didn't pay off. A Taco Bell target in McCovey Cove in San Francisco was never hit (2002). A 16-person human billboard was never hit (2003). A 12-by-12 foot target during Game 3 was never hit (2004). And a home run left of centerfield in Game 3 didn't occur (2006)."
Implications - Companies that offer incentives based on worldwide occurrences instill a sense of enthusiasm in consumers while simultaneously creating positive brand recognition.
A player has, however, stolen base in the World Series in every World Series since 1990, so stay tuned for your free taco.
"For years, Taco Bell has put up some crazy promotions related to the World Series. My take is they've tried to give away a free taco, but they focused too hard on the publicity of it all and not on the actual possibility that one of their promotions could ever pay off for fans.
Over the last five years, here's what didn't pay off. A Taco Bell target in McCovey Cove in San Francisco was never hit (2002). A 16-person human billboard was never hit (2003). A 12-by-12 foot target during Game 3 was never hit (2004). And a home run left of centerfield in Game 3 didn't occur (2006)."
Implications - Companies that offer incentives based on worldwide occurrences instill a sense of enthusiasm in consumers while simultaneously creating positive brand recognition.
Trend Themes
1. Incentive-based Promotions - Creating promotions based on worldwide occurrences can generate enthusiasm in consumers and positive brand recognition.
2. Creative Marketing Tactics - Utilizing unconventional marketing strategies like offering free tacos can attract attention and engage consumers.
3. Publicity Stunts - Executing unique and attention-grabbing stunts, such as a taco giveaway, can generate buzz and media coverage.
Industry Implications
1. Fast Food - Fast food chains can leverage incentive-based promotions to attract customers and strengthen brand loyalty.
2. Sports Apparel - Sports apparel brands can partner with sports events to offer promotions tied to specific game outcomes, creating excitement and driving sales.
3. Digital Marketing - Digital marketing agencies can help businesses develop creative marketing campaigns that stand out and capture consumer attention.
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