Porsche has maintained their design panache by branching out to other industries
Implications - Porsche celebrated their 60th anniversary this year, urging the world to examine how the luxury brand had retained its appeal over the decades. A crucial factor was their willingness to branch out of the car world and design for other industries. The ubiquity of the brand in everyday life help Porsche reign.
Trend Themes
1. Brand Diversification - Porsche's willingness and success in designing for other industries demonstrates the importance of brand diversification to maintain appeal over decades.
2. Crossover Innovation - Porsche's foray into unexpected product categories like gaming accessories, cigar storage, and yachts showcase the benefits of crossover innovation.
3. Luxury Lifestyle Branding - Porsche's successful extension into the fashion industry with his and hers jackets and accessorizes and the creation of a cologne line illustrate the potential for a luxury lifestyle branding strategy.
Industry Implications
1. Consumer Electronics - Porsche's successful launch of gaming accessories and cell phones underscores the potential for a luxury lifestyle branding strategy in the consumer electronics industry.
2. Fashion - Porsche's foray into fashion with his and hers jackets and accessories demonstrates the potential for cross-industry collaboration and brand diversification in the fashion industry.
3. Hospitality - Porsche's creation of a $70,000 champagne cellar for Veuve Clicquot highlights the potential for luxury lifestyle branding and cross-industry innovation in the hospitality industry.
10 Featured
84,252 Total Clicks
Date Range:
Oct 07 — Oct 08
Trending:
Warm
Consumer Insight Topics:
